Nano-influencers are influencers with a following between 100 and 5000. Although you might think that only someone with more than 10,000 followers can call themselves an influencer, people with fewer followers can also be very influential. This is why there is an increasing shift from mega-influencers to nano-influencers.
The use of influencers is a successful marketing strategy. Influencers have a large reach and focus on a specific target group. Because of this, the costs can sometimes be high. The use of nano-influencers can therefore offer a solution.
Nano-influencers focus on a specific niche, which makes the content seem more reliable. Also, the engagement is often greater than with mega-influencers, because the contact with followers is more personal and accessible. Followers can often identify better with smaller influencers. Finally, it can be interesting to enter into a long-term collaboration with nano-influencers, because this can ensure a high return on investment and there is a good chance that the brand awareness of the influencer will increase over the years.
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