Outreach is the generation of external backlinks and brand awareness by spreading qualitative and relevant content for a specific target group via for example social media or other online channels. In other words, outreach contributes to quality link building for a website.
Outreach can be seen as a component of sales. For example, effective outreach leads to more traffic on a website, a higher domain authority, better organic search and a higher trust flow.
There are three factors that determine the success of an outreach strategy. First, it is important to create quality content. Second is content distribution and third is measuring and managing your outreach.