Digital marketing agency: Digital Newsgroup (DNG)
Digital Newsgroup (DNG) is a digital marketing agency specializing in SEO with an expertise in Link Building. Two terms that may not be clear to everyone, but might be useful to explain anyway. We will also explain which SEO facets we have mastered and what we can help you with. Of course we will also make use of tools, because without tools, data, analysis and facts you will not get very far in the digital marketing world.
Furthermore, we also talk about; how can we help you? That is perhaps the most interesting question of all, because that is ultimately the question that everyone wants answered before we enter into a partnership with each other. Read on carefully and find out what our strengths are and how we can help you!
What can we help you with?
We have a lot of specialism that we can help you with. We are very versatile so if you have a question and want to be helped with:
Then you've come to the right place. Challenge us!
SEO means Search Engine Optimization. This means that one can optimize a webshop, webpage or a company in the field of online in order to rank higher. Often people make the distinction between SEO and SEA in which SEO is free and SEA costs money. Partly true, but even for SEO there can sometimes be certain aspects that can also cost you money.
SEO are often things that you can pick up and improve yourself. It can range from replacing simple words on a page to entire web pages that need a complete makeover.
Online marketing is a very broad term, as it has to do with everything that is going on online. This mainly includes the SEO and SEA side, and under that are a lot of other facets.
Social media channels and people with influence are being used more and more to this day and are also called influencers. Influencer marketing is very attractive for many companies to use. Often companies think that influencers are not necessary and just want to have a nice life with lots of attention. Partly true, but influencers can be very cleverly used for your marketing mix. They have a lot of loyal followers who 'listen' to what their influencers say to them. If you have a business and your products need to be brought to the target group. Why make it difficult when it can be easy and just use an influencer who is in the niche of your product.
Marketing that has to do with content. Content is a broad term, because content is basically everything that is on your website. Think about: texts, images, videos, design. buttons, etc. A whole bunch of things that have to do with content marketing. The trick is to be as unique, but understandable and clear as possible for the website visitor.
Digital marketing is the most broad term when it comes to online, digital and marketing. In fact, digital marketing is a term that has all the other terms under it. Everything that has to do with online and digital media falls under digital marketing.
Link building is a widely used method in digital marketing to get websites higher in Google's search results. Link building involves "building" links on other websites that point to your websites. Google sees these links, also called backlinks, as a kind of recommendation for your website. More recommendations ensure that Google sees your website as relevant and valuable, so you end up higher in the search results. Ultimately, a good link building strategy can ensure that your website gets more visitors.
What tools do we use?
Without tools, you can do pretty little in the digital marketing world. Everything depends on numbers, facts, data and analysis. We can't do that without tools that we use. Among others, we use:
Questions about the tools and need help with data, analytics and numbers? Challenge us!
SEMrush is software that measures your website on all kinds of different points such as search engine optimization, keywords, link building and social media. The advantage of SEMrush is that it can also include all your competitors in the figures. So you not only know how your website is performing, but also which competitors you need to beat in order to rank higher.
SEMrush is an advanced search engine data tool that gives an extensive overview of the search engine performance (mainly Google) and possible optimizations for your webshop. ... What can you do with SEMrush? Just like in many online marketing tools, you can see search positions (of keywords) and who your organic competitors are.
Ahrefs is a similar tool to SEMrush, but with different metrics and different values. One organization uses SEMrush and the other Ahrefs. Often both give off slightly different data so an organization has a preference for a tool to work with. We use both tools and apply them where necessary.
Ahrefs is an SEO tool that allows you to gather information about different SEO. You then use this information to make your website more findable for the search engines (mainly Google). The higher you end up in the results, the more visitors you attract to your website and the better your website can perform.
Moz Pro includes: access to site tracking with campaigns, where you can learn how the health of your site, link building and keyword performance affect the success of your SEO. Furthermore, it is also a useful tool that analyzes your competitors' efforts, supports your keyword research and shows you new opportunities for link building outreach. In addition, it is also a wealth of resources for learning SEO and inbound marketing.
Majestic SEO is an SEO software tool that specializes in link analysis. So unlike Ahrefs, SEMrush or Moz Pro, Majestic is all about backlinks. In other words: Majestic is not an all-in-one tool that does keyword research, SEO site audits and on-page SEO analysis. It is 100% focused on backlinks and link building.
How can we help you?
Above we have already answered the questions what can we help you with and what tools can we help you with. Now the last question is; how can we help you? Very simple, because we use two different options. One is the option to do it yourself and the other is the choice to let us help you.
In fact, we use an SEO marketplace and an SEO blog service. I will explain below what the difference is and why one option can help you further and why the other option might be better for you.
The SEO marketplace.
Is exciting term of course, but that's part of the marketing technique. The SEO marketplace is actually a large library where you enter and where you can use filters and other options to specifically search for websites for your SEO, blogs and link building are highly relevant. We have the largest database in the Netherlands with 60,000 international websites that you can freely choose from. All data is processed for you and is nicely displayed, thanks to: prices, DA, trust flow and a lot more data. We keep all data up-to-date for you every week so that the data is also correct and you will not be surprised by incorrect figures that we offer you.
Would you like to take advantage of this and decide which websites you want to use for your online marketing strategy every month? Then sign up as soon as possible and get access to all the data that is relevant to you.
SEO blog service
This is very useful if you have no knowledge, time or strategy for your SEO, blogs or link building. The word 'service' says it all, because this is where we help you. We will first sit down with you to find out what your goals are and what results you want to see. We will then come up with a strategy and will work out this strategy and make sure that your website will improve in the Google ranking. So we take care of everything and you only have to watch your online business grow, sounds good right? Sign up for this or contact us and we can discuss the rest with you.
Why a Digital marketing agency is useful
Digital marketing is booming right now. Especially with the corona crisis, more and more companies are moving to the worldwide web. This makes the application of an effective online marketing strategy more important than ever. How do you make sure your company still stands out from the crowd? How do you compete with them? With the help of the right strategy and the right digital marketing agency, you can get further than you think. But how do you go about this exactly?
The biggest advantage of online marketing over traditional forms of marketing is that you can do much more targeted campaigning. In traditional marketing, the polls are aimed at the general public. In practice, however, often only a small part of the target group actually belongs to this group. A waste of the marketing budget. With an efficient online marketing strategy you are able to conduct targeted campaigns. Moreover, you have access to more data, making it easier to measure the results of your campaign.
It all sounds almost too good to be true. However, the reality is that a lot can go wrong when running an online marketing campaign. Especially when you have little understanding of this. The easiest way of marketing online is not always the best. If you don't know what you can do to appeal to your target group and to put your website on the digital map, the results may be disappointing. However, if you put enough time and money into this, the results can be well worth it.
Are you planning to start online marketing soon and have no idea where to start? Or have you already started a campaign, but it didn't have the desired effect? Then read on quickly. In this article we will give you 10 practical tips to make your online marketing campaign a lot more effective.
1. Find out more about your target audience
An efficient online marketing campaign stands or falls with your knowledge about the corresponding target group. Every entrepreneur knows that it is important to know more about your target group. This allows you to optimize your products and thereby respond to the demand for certain products or services. In online marketing, this also gives you the knowledge of which way to advertise.
Does your target group consist mainly of young people, for example? Then it is a good idea for your company to be highly visible on social media. You should not only think of standard social media channels such as Facebook and Instagram, but also the popular TikTok. This allows you to reach a large part of your target group within a short period of time.
In addition, with online advertising options it is often possible to select on a specific target group. This means that only the people who will actually be interested in your products will see the advertisement. It is also possible to further adapt your content to the target group. For example, the content you write for young people looks completely different than the writing language you use for people over 55.
Online marketing also offers the possibility of getting to know your target group better. For example with playful actions like holding a quiz on social media. Let your (potential) customers challenge each other to test their knowledge about your products. This will not only increase brand awareness for your company but will also provide valuable information. Moreover, people are more likely to take a quiz than fill out a boring survey. The use of email marketing can also contribute to more insight into the target group.
2. Summarize your goals
Try to avoid haphazardly tossing around online marketing strategies without having a clear goal in mind. You can never be effective if you don't have your goals in order. What exactly do you want to achieve with your campaign? There are several possible goals you can think of:
- Drive more traffic to your website
- Generate more sales
- Increase brand awareness
- Inform the target group about your products and services
- Launching a new product
- Increase confidence in a product
Never choose several goals at once, but tackle one goal at a time. If you currently have a clear online marketing strategy, it is good to see how much effect it has had on your goals. For example, have the number of visitors to your website indeed increased? Did a certain advertisement reach the right target group?
The great advantage of online marketing is that most strategies are easily measurable. This allows you to see exactly what a particular ad has delivered and where you can adjust it if necessary. For example, you can look at the number of clicks on an advertisement, but also at the amount of money this advertisement has generated so far.
If you are just starting out, it may be a little difficult to formulate a clear goal. Moreover, you will have to be patient. You can't expect your strategy to produce very good results within a short period of time. That's why it's important to first set a smaller marketing budget and see what you can achieve with it. Then you can use that information as a basis and then base your entire strategy on it.
3. Engage a digital marketing agency
Be aware that online marketing is very complex. You probably already realize this when you want to make a start yourself. There is so much to find that your head starts to get dizzy when you go through it all. Moreover, the techniques are constantly changing. Especially in the field of SEO Google does not sit still to keep the search engine as qualitative as possible, so you should not do that either if you want to end up higher in the search results. Every year new algorithms are launched and existing ones are adjusted. It is therefore necessary that you constantly stay informed of the developments and adjust your strategy accordingly. If you do not do this, you will eventually lag behind the competition. Once a good strategy is in place, there are no guarantees for the future.
It is virtually impossible to keep up to date with current developments yourself. Especially if you also run a busy business. Therefore it is good to outsource this to real professionals. A digital marketing agency is familiar with all aspects of Internet marketing. This allows them not only to give good advice, but also to carry out this advice for you.
Moreover, engaging a digital marketing agency does not have to cost too much money. There are even agencies that work according to a "no cure, no pay" principle. They measure the results of their campaigns and you only have to pay if it has had an effect. Also keep in mind that trying things out yourself (without any results) is in most cases a lot more expensive. When you hire the right digital marketing agency, this will only be seen as an investment. You are investing now, but in the end you will recover the costs more than once the campaign is running smoothly.
4. Work on the foundation of your online marketing strategy (the website!).
What should also not be forgotten is that there is no point in executing marketing strategies if their foundation is in question. For example, you can hardly make a name for your own website if technique and finesse is lacking. The technique behind your website is among the absolute key to success in the world of internet marketing.
For example, Google values quality websites with short loading times. When people are searching for a certain service or product or have a specific request for help, it is important for Google to have the right information at their fingertips in no time. If your website is relevant to the search query, but the reader then has to wait a long time for the page to load, there is a good chance that they will click further to a website that does respond quickly and adequately. Google then notices that people who click on your site do not stay there very long either and this will have a negative impact on the quality score.
Even before you apply some online marketing strategies, it is therefore important that you optimize the website first. Online marketing is not a matter of throwing a few techniques around and hoping one works, but finding an actual solution for your goal. Often in combination with several professionals. Therefore feel free to talk to a web designer to optimize your website. In consultation with an online marketer he can optimize your website based on SEO techniques. Thus the foundation of your campaign is already laid.
Anyone can create a beautiful website nowadays. There is no shortage of beautiful sites. It is therefore important to stand out in a different way. Through short loading times and valuable content for example. A web designer and SEO specialist can help you with this.
5. Build a natural link profile
Link building belongs to one of the most important branches of internet marketing. Quite simply, it means that you collect a good amount of links to your website. Every backlink present on the wide web is considered a vote. The more votes to your website (from different domains), the better.
Yet we must also place a caveat here. It's not necessarily the quantity of links that matters, but the quality of these links. It helps tremendously for your position within Google if you can collect many High Authority Links. These are links to your website that are placed on popular and reliable websites. Think for example of news sites, but also Wikipedia. Obtaining such links is however not easy. Therefore, it is good to invest in valuable content and share interesting and unique information that is of interest to your target audience. Then bring this content to the attention of the general public by sharing links to the article via social media, among others. When this also comes to the attention of large websites and they decide to include this information in their content, it will yield a lot. However, this also applies the other way around. When a link to your website is placed on a website with a bad profile, it can damage your position within Google.
Some entrepreneurs choose to buy very large amounts of links. There are plenty of ads for this as well. Sometimes you can even buy thousands of links for a few tens of dollars. However, be warned. Just because you can buy links, doesn't mean it's the best choice. Google's algorithm is designed not to tolerate paid links. When this is discovered, it will damage your reputation and the reputation of the site in question. This often doesn't happen after just one instance, but it is something to consider. Spamming almost never pays off.
Do you want to buy backlinks anyway? Then make sure you hire a link building company. They have extensive experience in obtaining links and do everything to build a natural link profile. For example by helping you with the right content, but also by making your content visible to their contacts.
6. Generate trust among the target audience
Of course, the ultimate goal of online marketing is to actually sell more. But you can never be successful if you don't have the trust of the target audience. Therefore, it is important that you pay attention to this first. You do this, for example, by not just making sales pitches, but by offering really interesting information to the target group. Information they can use to make their own decision. In addition, it is also good to provide room for discussion.
This can be done, for example, by using social media channels. Ask questions on social media, enter into a dialogue with the target group and listen to (constructive) criticism. This information is worth its weight in gold because it offers room for improvement. By listening to the target group, you not only generate trust, but you also ensure that you can optimize your products to the wishes of the target group. Something that ultimately also results in better sales figures.
In addition, make sure that the communication part of your website runs smoothly. So that potential customers can always get in touch quickly when needed. Google also attaches great importance to this. For example, many sites nowadays have a so-called chat function. This makes it possible to quickly get answers to frequently asked questions and, if necessary, to be forwarded to the right person. All for an even better user experience.
7. Choose a form of online marketing first.
There are many different forms of online marketing. It is not wise to immediately start using many different forms and then just wait and see which strategy is the most successful. This will not only cost you a lot of money, but will also often result in less results. It is better to focus on one strategy and to expand this strategy later on if necessary. This way you don't have to spend a lot of money right away and it is first possible to try things out and admire their effect.
Therefore, first do proper research on the different forms of online marketing and discuss strategies with an online marketer. After extensive research, you can then choose a form that you think will best suit your business. Do not be afraid if a certain strategy does not have an immediate effect. You can always adjust it later or - if successful - expand it when you have more marketing budget.
Big advantage of online marketing is that the playing field is leveled with the big names. Even as a start-up, this makes it easier for you to compete with big companies. It does not matter how many strategies you use, as long as you use a form that is actually successful. Which form that is, depends on a lot of different factors. So think carefully about how you can reach your target group and how you can best go about it. Always do this in consultation with an online marketer, so you can make the most of your opportunities.
8. Stay relevant
Sometimes entrepreneurs go crazy when it comes to online marketing. They find it so interesting and so addictive to get results, that they want to try almost every form. Consider carefully whether it is wise to try all this. What exactly will your target group gain from this?
The same goes for writing content. You can write about anything and everything, but what does this benefit the reader? What target audience reaches your site and who reads the content you share? Do they really benefit from the information you share? If you are not relevant to your target audience, you can do your best to score on the digital market, but you simply will not be found. That's why it's good to think about how you share information and who it's intended for.
Therefore, it is not only important to get to know your target group better, but also to gain more knowledge about your own products and services and topics that may be relevant in this regard. For example, do you sell garden lighting? Then learn more about how to light up a garden, how best to distribute the lighting, how to draw up a lighting plan and which lamps are most suitable and for which area. You can then write an extensive article with all kinds of tips and handy facts to enthuse and inform your potential customers. Informative articles are much more profitable than articles that are mainly based on a sales pitch. A reference to your products is only good, but the main purpose should be to inform. Only in this way can you remain relevant enough for the reader and they will not leave in the meantime.
9. Taking part into your own hands
If you want to be sure that the online marketing for your company is done well, you can choose to hire a digital marketing agency. This way you do not have to worry about it and you can continue to do what you are really good at: doing business. This sounds very nice, but in some cases it is not directly possible. For example, because there is only a small marketing budget available, because the company has just started.
However, this doesn't have to mean that you can't otherwise engage in online marketing. In fact, there are plenty of things you can do. And certainly not everything has to cost a lot of money. Are you very good at puzzling with words and do you love writing informative and unique content? Then take on this task. Discover the different SEO techniques and possibly have a free keyword scan done so you know what to look out for when writing SEO optimized content. This doesn't cost anything, but it will pay huge dividends.
Link building can also be partially taken into your own hands. For example, think about placing internal links within your own website. Or placing links on social media. These are all small things that can have a big effect on the findability of your website.
Just be aware that if you really want to be successful in the long run, you will need the help of a professional. Not only because it's way too much work to do on your own, but also because it requires the necessary knowledge and experience. And you can read up as much as you like, but the strategies change almost every year. And while you're running a business in the meantime, it's almost impossible to keep your knowledge up to date.
10. Research the competition
Maybe you prefer not to think about it, but you can learn a lot from your biggest competitors. So think about what searches you want to score on and enter them in Google. Which companies are at the top? Click on these companies and take a critical look at the site. What do you notice when you look at the content? At the structure of the website? Are there things that make you jealous? That you would like to apply to your website? Write those things down and then talk to an online marketer.
Of course, the idea is not to completely copy your competition's thinking. Instead, you are meant to remain an authority within your field. Unique in the products you sell, the services you provide and the content you share. But you can make sure that your website or the way you apply certain strategies will not pale in comparison to the methods of your biggest competitors. By doing so, you really make it difficult for your target audience to make a definitive choice. And that's exactly what you want in order to slowly hijack away some customers and maybe even eventually become the biggest name within your niche.
Internet marketing is incredibly complex. There are almost countless different ways that can be applied to put your website on the digital map. It is essential to find the forms that work best for you. It is important to get to know your target group better, to talk with a digital marketing agency and at the same time have the courage to make choices.
Do you have a small marketing budget? Then start with just a few forms and see what they yield first. If necessary, you can then adjust these strategies, but it is also possible to expand the strategies if the budget allows it again.
Do you think you now have the right tools to set up an efficient online marketing strategy? Then it's time to roll up your sleeves and get to work. You can ask for help from a digital marketing agency, but you can also manage part of the process yourself. In any case, with the help of the above tips, you will be able to get off to a flying start.