Waarom linkbuilding uitbesteden?
Link building can of course be done by yourself, but the question is whether this is wise. Building a link profile takes an enormous amount of time. If you want good results, this is probably not useful. For this reason it is better to outsource link building. An online marketing agency specialized in link building probably already has a huge network. It is therefore wise to invest in it.
How important Google considers your website is all to do with the domain authority. Domain authority is expressed as a number from 1-100. The higher the domain authority, the better it is. This is because a higher domain authority will cause you to rank higher in Google's search results.
How is domain authority determined?
There are a lot of criteria to determine this domain authority. For example, they look at content, usability and internal link structure. So you actually have a lot of influence on your score. You can do this by means of SEO, i.e. by providing relevant content that is written according to certain guidelines. In addition, you can also largely influence the domain authority by, you guessed it, link building! The more (qualitative) links your website has, the higher your score will be.
Internal and external link building
Within link building, a distinction can be made between two types, internal and external link building. The difference between the two is that with internal link building you link to pages on your own website and with external link building you link to pages on other websites. If you are just starting out with link building, it is wise to initially focus on internal link building.
Internal link building
Internal link building means that you place links on your own website, which link to other pages on your website. This way you strengthen your own internal link network. This is important, because it is convenient that visitors can easily make use of your website. In addition, this way it is easier for you to ensure that visitors land on your most relevant pages.
External link building
Besides internal links you also have external links. Through external links you can build authority, which you therefore need to get higher in Google. External links are links on external websites that link to your website. You might think that this is all about getting as many links as possible, because the more links the better. However, this is not true. It is more important that you provide quality links. For example, a link on a large, popular website is worth much more than a link on your neighbor's blog.
Building a link profile
In order to perform link building to the best of your ability, you need to build a link profile. A good link profile contains different types of links from different types of websites and platforms. So these are links from blogs, links from partner websites, links from home pages, links from social media and so on. You can go for a mix of qualitative and less qualitative links here.
In addition to gathering the links, the anchor text is also important. The anchor text is like the piece of text that the link is attached to. For example, if you link to a bike store, then the anchor text is "bike store" or maybe "bicycles" or the name of the store.
In total, there are 9 types of anchor texts that Google looks out for, namely:
- Branded anchor text. This is the most common and widely used anchor text. Branded anchor texts are anchor texts that refer to the company, brand or a person.
- URL anchor text. A URL anchor text is simply using a URL as the anchor text.
- Exact match anchor text. This means that the anchor text is exactly the same as the keyword you want to rank for.
- Partial match anchor text. This is an anchor text that contains part of the keyword you want to rank for.
- Synonymous anchor text. A synonym anchor text is an anchor text that contains a synonym for the keyword.
- Related anchor text. A related anchor text is related to your keyword, but is not exactly it.
- Random anchor text. This an anchor text that doesn't actually have anything to do with the keyword. An example of this would be "click here". So they don't say anything about where you are linked to.
- Image anchor text. This is a link embedded in an image.
- Title anchor text. With a title anchor text, the link is incorporated in the title and the title is the anchor text.
How to proceed with link building
But how exactly do you go about link building? It all sounds quite easy, but it is quite a task to get all those links. Many people find it difficult to work with link building. To start with, you can of course immerse yourself in the internal link structure of your website. Make sure that in your blogs you have many links other articles and pages on your websites. That's already a good start. Once you have that in order you can look further for external links. For this you can approach partners. From there you will need to keep expanding your network.
Why is link building so difficult
There are several reasons why link building is so difficult. First, the competition is cutthroat. There are an enormous number of others who, like you, want to increase their domain authority. Yet, of course, only one person can be on top. In addition, link building is also very labor intensive. It is not something you do in between. At least, if you want to do it well. You can easily buy links, but this is usually not appreciated and will only cause damage in the long run. So it is better to do it right the first time, but this does take a lot of time and energy. Finally, the result of link building is also slow. You work hard for it, but it takes a long time before you see anything back from it. These are all reasons why most people outsource their link building instead of working on it themselves.
Where to outsource link building?
If you want to outsource link building, you have come to the right place. It is useful to check whether the online marketing agency specializes in link building. An online marketing agency that specializes in link building probably has a large network through which you can achieve the very best results.
Outsource link building at Digital Newsgroup.
Are you convinced and do you also want to outsource your link building? Then you're at the right place at Digital Newsgroup. We are specialized in link building and have a very large link network. This allows us to increase your domain authority within a short period of time. Curious about what we can do for you? Then get in touch with us!