Google Search Console is a free tool provided by Google to analyse how well a website ranks in the search results. To be visible in the search results of Google, you do not have to sign up for Google Search Console, but you do have to sign up when you want to improve this performance.
With Google Search Console you confirm that Google crawlers can find and index your website. It also gives you insight into traffic, such as how often your website appears in search results, which search queries are used and how often visitors click through. Furthermore, you can see which websites link to your website, also called referring domains or external link building. You can also use Google Search Console to fix all kinds of problems.
Google Search Console is therefore used for improving the user experience, technical SEO and search engine optimisation. This is useful for everyone with a website, from SEO specialists to web development.
Finally, in combination with Google Analytics, you can carry out a thorough marketing analysis.