A newsletter distributes news about a certain theme to a certain target group. A newsletter can be sent by post, but by e-mail is more common. Sending a newsletter is therefore often part of e-mail marketing.
A newsletter is often designed in a company's house style and contains the right tone of voice. A newsletter communicates for instance new products or services, recent developments or special actions to a certain target group. The people who receive the newsletter can be customers, but also warm leads, cold leads or prospects.
What to look out for and what steps are best to follow....
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