Content strategy

A content strategy is often part of a marketing strategy. In a content strategy, you determine why which content is distributed when, through which channels and to whom. 

With a content strategy you not only create overview, but you also obtain a lot of information about the target group. You map out the target group, their information needs, what message(s) you want to communicate and how you distinguish yourself from competitors. 

Determining a content strategy can be a big project. All ways to reach a target group consist of content. Think of social media, web texts, white papers, infographics, stock photos, an e-book, newsletters, videos. Content is everywhere. 

With a content strategy it becomes clear what the purpose of the content is, who distributes the content, which channels can be used best and when the content is published.



What to look out for and what steps are best to follow....

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