External backlinks or external links are links that point to a different website than the one on which they are placed. These are usually hyperlinks that are used to reinforce a certain article, to mention the source or serve as a form of disguised advertising. For instance, by posting an article about finding the right sofa and putting a hyperlink to a furniture shop here. External backlinks are exactly the opposite of internal link building. Links on the same domain are used. For example, a link from the home page to the contact page. But what exactly are external backlinks? And how important are these external links exactly?
External backlinks are external links. This means that the links do not originate from the own domain, but point to another domain. Site A therefore refers to site B and not to a URL within the domain itself.
The internet can also be seen as a spider web. In this case all the threads are connected to each other. Links are used to help site visitors navigate better. Google attaches a great deal of importance to this. This applies to both internal and external backlinks.
According to most SEO specialists, these kinds of links are essential for achieving a higher position within the search results. A lot of attention is therefore paid to increasing the amount of external backlinks. This can be done in various ways.
External backlinks that point to your page are essential for obtaining a higher position within Google. That much is clear. But how do you ensure sufficient backlinks? Here are a few possibilities:
Do you want to place external backlinks yourself? Always accompany them with a good anchor text to score higher in the ranking for specific keywords.