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What is online visibility?


Online visibility is the most important goal of all SEO strategies. This means that your website will be better read by the search engines, will be given a higher ranking and will therefore appear higher in the search results. Online visibility is necessary to stay ahead of the competition, to drive more traffic to your website and thus to enjoy more success. The higher you appear in the search results, the greater your online visibility. But how important is online visibility really? And how do you improve your online findability within Google? 

Definition online visibility 

Online visibility or online findability is essential to attract more visitors to your website. It is especially important to look at your position within the search engines. Various studies show that most search engine users do not look further than the first page. As many as 25 percent do not even go beyond the sixth result before they find the information they were looking for. Only ten per cent end up on the second page of search results. Not to mention the rest of the pages. Think about how quickly you click on a website when using a search engine. There is little chance that you look beyond the first page of search results. It is therefore essential to ensure that you land on that first page. And preferably within the first six search results. 

More online visibility is only possible if you know how to understand the algorithm of the search engines. These algorithms help the search engines to rank websites and to determine which websites deserve a higher position and which do not. With the help of various SEO methods, you can improve your online findability and thus realise more traffic for your website.  

How do you improve your online visibility? 

There are many different SEO methods that you can use to improve your online visibility. In any case, it is smart to use a link building specialist and SEO specialist. They know how to assess the SEO technique of your website and can make plans to improve it. Various methods can be applied here: 

  • The use of important keywords on the website
  • Improving the general technique of the website (is it working properly? What about the loading time?)
  • Determining good anchor texts for setting up a qualitative link-building campaign
  • Applying SEA
  • Improve the customer journey 

These are just a few things that can be tackled when improving online findability. It is essential that you enlist the help of a specialist to look into this with you. It is simply too much work to do on your own. Moreover, there is often a lack of knowledge and experience to do this in the right way. With the help of an SEO specialist, you can easily improve the online visibility of your website. 

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