Linkjuice is the value that is transferred from one webpage to another with the help of a matching link. The higher the link value of one page, the more linkjuice will be transferred to the other page. This value is essential for a good SEO strategy and fits in with improving your link profile. In link building, not only the quantity counts, but also the quality of the links plays an important role. The more people refer to your webpage from pages with a higher ranking, the higher your ranking will be. But what exactly is linkjuice? And how do you deal with it?
It is very important to realise what the value of a specific link can be for your website. Link building is not only about collecting a large amount of links. It is also about the value that these links can have, the relevance of the webpage and the anchor texts that are used. All this determines whether you use quality links. Yet it is difficult to determine the link value. It cannot be expressed in exact figures. However, there are things you can do to increase the value of a link.
For example, a correct internal link structure plays an important role. When linking from page to page, you transfer a bit of value to each other each time (linkjuice). By doing so you give the linked web page more link authority. The higher the rating of the site you link from, the higher the authority of the page. The linkjuice is passed on and seeps through to all the pages that are referred to. This way you build a powerful link profile for your own page.
In the past, some tricks could be used to spread linkjuice. For a long time, it was possible to give certain anchor texts a 'nofollow' link. This link was mainly meant to inform the reader, but no further linkjuice was distributed. This link therefore had no effect on the authority of the linked page. As soon as a 'dofollow' was used in the same text, these other links received more linkjuice. Nowadays, this method isn't working anymore and dofollow links won't get more linkjuice by using nofollow links in the same text.
This may make it seem as if a nofollow link has no function at all. However, this is not the case. These links contribute to the readability of a text. Don't forget that you write texts only for the visitor. Not for the search engines. When the readers actually benefit from the texts, this will automatically result in more authority. This is by far the best way to get more authority. By earning it.