A macro-influencer in an influencer with a follower count between 100,000 and 1,000,000. The term 'macro' therefore refers to the range of the influencer. For example, there are also nano-influencers, micro-influencers, meso-influencers and mega-influencers.
A macro-influencer is someone with a large reach and a lot of brand awareness, but the number of followers says nothing about the engagement with the target group. Engagement says something about the involvement of the followers and is usually measured by the number of likes or reactions.
When a macro-influencer is used to promote a product, for example, this can lead to greater brand awareness, more traffic on the website and ultimately higher turnover. Influencer marketing is therefore an effective part of a marketing strategy.
For a good result of an influencer marketing campaign, it is, however, important to use a macro-influencer that fits in with the vision of the company, so that the promotion of the product or service comes across as natural as possible.