Language
0,00
0

Mega-influencer


Mega-influencers are influencers with a following of 1 million or higher. These influencers have a very large reach, with which they can make a big impact. This makes mega-influencers very influential. In fact, mega-influencers are the new celebrities. 

Although the use of mega-influencers can be a successful part of a marketing strategy, it is often very expensive to use them. For this reason, mega-influencers often work together with companies with high brand awareness and large marketing budgets, such as Coca Cola. 

Mega-influencers have high brand awareness and many followers, but this does not mean that their engagement is also high. Mega-influencers are not always personally accessible, because they are affiliated with a management. 

Nevertheless, when mega-influencers promote a product, the impact on the buying behaviour of their followers is great. Many followers will decide to buy the product, which will increase the company's conversions and turnover.

Back

Knowledgebase

Are you looking for an explanation of a marketing-related term? Make your choice below

Cart
Cart is empty
 
Total excl. VAT
€ 0,00
Preferences