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On-page SEO comprises all search engine optimisation activities that take place on a website itself. In addition to on-page SEO, there is also off-page SEO. 

On-page SEO focuses on improving the website itself. There are various ways to improve a website so that it ranks higher in Google's search results. First of all, technical optimisation is important, also called technical SEO. This relates to, for example, the speed of a website, the accelerated mobile pages and the sitemap. In addition, it is important to create valuable content. This means that you provide the website with quality webtexts, images and videos. Finally, you can focus on the authority of the website. For on-page SEO, this means that you mainly focus on adding relevant, internal link building. 

By improving on-page SEO, you also ultimately improve the user experience of a website. 

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