Micro-influencers are influencers with a follower count between 5,000 and 100,000. A micro-influencer can therefore be very influential with this number of followers. This is why nowadays not only mega-influencers are deployed, but also micro-influencers or even nano-influencers.
The use of influencers can be a valuable addition to the marketing strategy. Influencers can create a lot of impact, because they have a large reach and focus on a specific target group. The disadvantage is that the use of an influencer can be expensive. The use of smaller influencers therefore offers a solution.
Micro-influencers often focus on a specific niche, as a result of which their content comes across as reliable and the engagement level is high. In addition, contact with a micro-influencer is often more accessible and personal than with a mega-influencer.
Furthermore, it is interesting to enter into a long-term collaboration with a micro-influencer, as this can increase the return on investment and there is a good chance that the brand awareness of the influencer will increase in the coming years.