Broken link building is a relatively new way in which people work on the link building of their website. Broken links are traced and replaced by their own valuable content. It's hard for websites to get good authority nowadays. Especially when you only manage a small webshop or website. In this case, you need to think strategically. Active link building is now an indispensable part of every company's strategy. However, it is no surprise that Google's algorithm is making it increasingly difficult to end up higher in the search results. Therefore, especially these small parties have to look for new, innovative ways to build links. Broken link building is one of the alternatives. But what exactly is broken link building? And how do you apply it?
To understand the meaning of broken link building, it is first of all important to understand what a broken link is. You speak of a broken link when you end up on a 404 page. This means that the web page no longer exists. So you get to see that the web page has been removed or that the link is no longer correct. For example, because the URL has changed over time. Such a broken link can have enormous disadvantages for link building. The more broken links, the further down your webpage will sink in the search results. It is essential for the Google ranking that there are no broken links on the website at all. This is important for the technical SEO of the website.
If your competitors have broken links, you may be able to benefit from them. That is where broken link building comes in. You track down broken links and replace them with your own (unique) content. That sounds relatively simple, but it certainly is not. You will have to take many steps to do it in the right way.
How do you start with broken link building? And more importantly: what do you have to think about? Here are a few tips:
Once you have succeeded in getting a new backlink, it is a good idea to check your link profile. That way, you will not only know how many links you have acquired but also whether they were of sufficient quality.