What is linkbuilding?
Before we start with the linkbuilding tips, it is useful to know what link building exactly is. Link building is the process of collecting links on external websites. This means that you try to get other websites to link to your website through link building.
Then you can ask yourself what the added value of link building is. Link building is very useful, because it will provide significantly more website visitors. And more visitors means more potential customers and eventually probably more turnover.
So how does it work? By linkbuilding you make sure that more websites link to your website. This in itself ensures that you create more brand awareness and that there are more opportunities for visitors to come to your website. So you will get a lot of extra visitors. There is also an additional advantage. Google also finds it valuable if your website does link building. .
Google sees every website that links to your website as a kind of vote for your website. These votes show that your website is relevant and valuable. Because of this, Google will rank your website higher in their search results. This also ensures that your website will be found better and therefore that your visitor numbers will increase!
Link building tips
1. Provide good content
The most important first step in link building is to provide good content. It's important that your website looks attractive and that the content on your website suits your target group. Make sure you write attractive and relevant blogs about subjects that appeal to your target group. Keep this up to date and make sure you regularly post new content. This is how you keep your website up-to-date and relevant.
2. First of all, make sure you have a good internal link structure.
Once you have enough good content on your website, it is important to work on a good internal link structure. This is the first step in link building. Having your internal link structure in order is a good link building tip. First of all, it is important that you have a good overall website structure. Make sure you work with different pages and headings. This way visitors know where to look when they are looking for something specific on your website.
Once you have a structured website, you can start working on your internal link structure. This is also called internal link building. Internal link building means that you link within your own website to other pages within your website. This way, visitors can easily navigate.
3. Create a natural link profile
I would like to come back to what was said earlier. The importance of external links was discussed above. You would think that the goal of link building is that as many websites as possible link to your website, because the more votes, the better. However, this is not true. It must be about good quality websites. If you choose quantity over quality, Google will not like this. This will have a negative effect on your search results. Google's goal is to find the best answers to visitors' questions. Therefore, they do not want a less good website to be ranked above a better one, just because more external websites link to it.
For this reason, Google wants to prevent links from being collected from a marketing perspective. When Google realises that you have gathered a lot of links in a short time, it will find this suspicious. There is a big chance that you have paid for bulk links or have done link exchange and Google does not like that. You have to be careful with this, because it can cause you to be penalised and that will not help your position.
Therefore, it is important to ensure a natural link profile. You can do this by not link exchanging and not buying (cheap) links. It takes some extra effort, but if you make sure that you actively search for quality links, this will eventually deliver a lot.
4. Look at the values of the website
But how do you get to qualitative websites? I can imagine that you don't know how you can tell if a website is of good quality or not. A website can look great, but not have any quality value. Or it can be the best in design, but very good in quality. To find out the quality of a website, there are a number of values you can look at.
- Domain authority. The domain authority (DA score) indicates the quality of the website. The DA score is a score between 1 and 100, where 100 is the best. Usually, however, a score of 20 or higher means that the website is of excellent quality. The domain authority is determined by the internal structure of the website and the overall link profile.
- Domain rating. In addition, you also have the domain rating (DR score). Whereas the domain authority mainly looks at the internal structure of the website, the domain rating looks more at the external link structure. It indicates the quality of the backlink profile, or in other words, how many high-quality websites link to the website. The DR score is indicated in a score between 1 and 100.
- Trust flow. The trust flow shows the reliability of the website. It is measured by the number of trustworthy links.
- Citation flow. Finally, you can also look at the citation flow. The citation flow looks at the number of links pointing to a certain URL.
All these scores together give you a good idea of the quality of a website. Based on these scores you can decide whether or not to allow a link to be placed on a website. This way you can keep the quality of your link profile under control.
5. Don't work too fast
You probably want to see results as soon as possible, but it's better not to work too fast. As just mentioned, too many links in a short time are not really beneficial for your link profile. So it is better to work carefully. A good link building campaign unfortunately takes a lot of time, but it will be more than worth it in the end!
6. Outsource your link building
The best link building tip I can give is to simply outsource your link building. Link building is a time consuming process where much knowledge is needed. Of course you can do it yourself, but it is wise to leave it to a link building expert. Link building experts know exactly how to approach a link building strategy and also have the right connections and resources to do this. So you save yourself a lot of time and effort by outsourcing your link building.