What is online marketing?

Nowadays, it is almost impossible for a company to not have a website. This is because a website is one of the easiest ways to get customers. However, it can sometimes be difficult to get your website ranked high in Google or another search engine. This is because most starting websites do not yet do online marketing. 

Components that fall under online marketing are:

  • SEA: Search Engine Advertising
  • SEO: Search Engine Optimization

Both components can be divided into other specialisations, but these are the most important ones. 

What else is online marketing?

Online marketing can be found in many different forms. It is something you can do yourself, but you can also hire a specialised company to manage this for you. If you do not know much about it, an online marketing agency could be a good choice for you. 


An online marketing agency handles the online marketing of your website. This is done in a number of ways. Some parts of online marketing are SEO, linkbuilding, SEA and any online advertising. 


SEO is a way to get your texts higher in Google. This is also referred to as search engine optimisation. SEO uses a number of keywords that are frequently searched for. By placing these keywords a certain number of times in your text, the page on which the text appears will be ranked higher in Google. With SEO, however, there are a number of extra things to take into account. It sounds easy to write SEO, but it is quite difficult. You also have to take into account the number of words you put in a text. If you use too many words, you will not get higher in Google. Also, if you use too few words, you will not get higher in Google. This is why it is especially useful for starting websites to find out how to do this or to outsource this to a professional or a marketing agency. 

The moment you hire an online marketing agency, a number of SEO texts will be written for your website. These are placed on different pages. Your website will therefore appear on multiple pages for some keywords.


Backlinks are also an effective way to ensure that you rank higher in Google. This is also a part of SEO, because backlinks are also placed in a SEO optimised text

The term backlinks can be a tricky one to understand. However, it is easy to explain. A backlink is a link to your website that is placed on another website. A backlink is an effective way to get others to your website (traffic). 

The moment a backlink is placed to your website you can expect it to increase your reach. This is because your reach can often only be obtained from Google. Through backlinks you can also get the reach of other websites. 

However, backlinks are things you share often. This means that when you can place a backlink on someone else's website, this person often wants a backlink in return. 

There are also companies that offer backlinks. They have a whole network of backlinks that you can use per topic. However, these links do cost money. This way you can quickly get a larger reach, but it does cost money. 


SEA is also a way to get higher in Google. However, this is something you can do yourself. SEA is the acronym for  search engine advertising. In short, with SEA you pay an amount of money to get your website to the top of Google. 

This is an amount that you pay to the search engine. If you want to increase your reach, you can also choose to use SEA. It can be quite expensive to advertise in a search engine. Especially if you want to do this in a big search engine like Google. 

Most people use SEA in Google. This is because Google is by far the largest search engine in the world. Google's SEA is called Google Ads. Google Ads is easy to use and is also easy for beginners to understand.

With SEA, you actually pay per keyword whether or not you rank higher. This is why you have to specify a certain number of keywords you want to appear higher in Google. Keywords that are searched for the most, are also the most expensive. 

Arrange online marketing yourself

If you do not want to pay for your online marketing, you can choose to arrange this yourself. At the moment you want to do that, there are a few things you have to take into account. Otherwise you run the risk of not doing it right and the result will be the opposite of what you had in mind. 

First of all, it can be useful to think of an online marketing strategy and to focus on this. Without a strategy, it can be very difficult to focus on the things that are important. There are many things to take into account when it comes to online marketing. 

Drawing up a strategy

There are many advantages to drawing up an online marketing strategy. For instance, you can make sure that your website will be found by customers. The moment you want to draw up an online marketing strategy, you can call in help. It is also possible to go to an online marketing agency just for a strategy. Here you can determine a strategy and see how you are going to tackle everything. Once you have done this, you can decide whether you want to continue working together.

 One of the things that online marketing can help with is increasing your reach. As a company, you want to get as many customers as possible. You can do this by means of online marketing. However, you should not want to do too much at once. This is very important to take into account. 

It is also important to take into account a certain target group in your strategy. Each service or product has its own target group that you can take into account. Often, you can also subdivide the interested target group into different target groups. That way, you know which people to focus on. The internet is often the easiest way to approach your target group. 

Furthermore, it can be useful to save all data that you collect as a company. In this way, you can do market research for yourself. This way, you know who the products you offer appeal to. You will also know how you can best approach marketing in the future. 

When you are working on a strategy and online marketing, it can be a good choice to keep direct contact with the customers. This ensures that the customers also have the idea that you take the trouble for them. For a customer, that gives a kind of familiar impression. Direct contact can come in different forms. It can be a voice on the phone or someone who makes an offer.

Drawing up an online marketing strategy 

If you want to draw up an online marketing strategy, you must take a number of things into account. It is important to determine exactly what you want to achieve and how you are going to do it.

The first thing you have to look at when you want to draw up an online marketing strategy is an evaluation of yourself. It is important to know what you stand for and what you want to achieve. For this you can not only look at yourself, but also at the whole company. Who are you and what do you stand for?

Secondly, it is important to set a clear goal for yourself and your company. The moment you know who you are and what you stand for, you can look at what you want to achieve. It is important to make the goal very clear to yourself and to work it out on paper. It is best to work out the goal as detailed as possible. This way you can get to the core of what you want to achieve. By doing this, you will have a clear goal and it will be a lot easier to map out the route towards it. 

It is also important to determine exactly how you are going to tackle everything. An online marketing strategy is also about how you want to do it. In fact, only online strategies are used to reach the goal. Therefore, it is also important to know why you specifically want to use online marketing for your goal. 

Look at the online marketing of your competitors

It may sound a bit strange, but it can be useful to take a good look at your competitors. This is because every company has a different approach. By looking at your competitors, you can find out what other ways you can do things. 

By continuing to do this, it is possible to constantly innovate as a company. It also makes it possible to improve your competitors and make sure that you yourself come out as an innovative and reliable company. 

The best advertising you can actually have as a person is the advertising that someone else makes about you. If someone has positive things to say about a company, there is a good chance that others will also take a look. 

If your service is always good or even better than that of the competition, there is a good chance that you yourself will attract the most customers. That is, of course, what you are looking for. This ensures that the customers of the competitor also can walk over to your company. 

It may be tempting to make fun of your competitor by showing that you are the better company. However, in practice, this is a lot more difficult than in theory. This is because customers can sometimes be quite difficult when it comes to positivity about a company. 

Help with your online marketing

It's not always easy to do your online marketing yourself. This is because there can be many problems along the way. This is why it can sometimes be a better idea to hire an online marketing agency. These people have a lot of experience with the subject and can help you with it. 

In consultation, an online marketing agency can take all online marketing tasks off your hands. For a sum of money you can engage this service. It can be very advantageous to engage someone who can help you. 

This way, you are not only helped during the creation of your online marketing strategy, but you are also helped with the rest. It can also sometimes be that you can outsource the entire online marketing of your business. 

One of the biggest advantages of hiring an online marketing agency is that they have a large network. When it comes to backlinks or a website to advertise on, it can be useful to engage an online marketing agency. They make sure that you get a higher ranking in Google for very little money. An online marketing agency is therefore very effective to engage if you want to be found faster.

Outsource online marketing?

For many entrepreneurs and marketers, it is a complicated and time-consuming process to set up a successful online marketing campaign. Therefore, it is definitely a good idea to think about outsourcing online marketing. You can confidently leave it to the experts at Digital Newsgroup. Online marketing can be important for any business, regardless of how big or small it is. he aim is ultimately to ensure a better position in the most famous search engine, Google.

Looking for an online marketing agency?

Are you completely convinced that your company needs online marketing? That is good to hear! At our digital marketing agency in Tilburg, you are in the right place. We have several specialists who will help your company. Besides online marketing, we are also experienced in several forms of modern marketing techniques, including influencer marketing and digital marketing. Curious about the online marketing rates for your company? Then contact us by e-mail or phone, or have a look at our contact page.

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