What is digital marketing?

Marketing is a broad term, it means all activities that ensure the promotion and sale of a certain product or service. Digital marketing is a collective word for all advertising that is distributed for this promotion via digital channels. You can think of search engines (e.g. Google), websites, social media, e-mail, et cetera.

The reason why digital marketing is very important these days is because it is a widely used way of enabling (new) businesses to grow rapidly. Unlike traditional marketing methods, including via television and radio, digital marketing is still performed on the Internet.

Digital marketing vs. Online marketing

In everyday life, the terms online marketing and digital marketing are often used synonymously. However, these two terms have different meanings. As explained before, digital marketing has to do with everything that is distributed via digital channels, and is therefore an umbrella term: from the apps on your phone to electronic billboards, and from e-mails to an advertisement you see on social media. Online marketing, also called Internet marketing, falls under digital marketing in the sense that it has to do with everything that happens on the Internet, such as SEO (search engine optimisation) and social media marketing.

Digital marketing: the advantages

Is your company often in the dark about the effectiveness and profitability of marketing campaigns in physical media such as newspapers and radio? Then digital marketing could be the ideal solution to gain more insights on these and many other points. Not yet fully convinced? We have put together some reasons why you should set up a digital marketing strategy for your company!

  • First of all, with digital marketing, you have countless possibilities in terms of design and personalisation. By this, we mean that you can offer the content you have created in multiple forms. This is advantageous as one person may prefer a long, informative text, while another may prefer to watch a short, concise video.
  • Digital marketing also offers you many opportunities in terms of targeting a specific audience. Whereas television marketing campaigns give you an idea of target groups, social media campaigns allow you to set filters for whom you show your content, including age, education level and place of residence.
  • By setting up a social media campaign, you give your company the opportunity to make direct contact with your customers. The idea here is that you can not only reach your customers, but also actively communicate with them through the interactive aspect of social media.
  • Compared to advertising on traditional media such as television and radio, setting up a digital marketing campaign is often considerably less expensive.
  • Last but not least: You can see the results of the set up campaign within a short period of time. By analysing the data in, for example, Google Analytics, it is easy to determine which aspects of your campaign are performing well and which points still need to be worked on.
    Different types of digital marketing

Have we convinced you of the usefulness of digital marketing in your company? Then you might not be able to see the wood for the trees, because there are so many possibilities to promote your company through digital channels. Below are three of the most common forms of digital marketing, to give you some ideas.

Search Engine Optimization (SEO)

SEO, or search engine optimization, is a method to improve the findability of your website. This means that the findability of your website will be improved. As the online findability improves, the number of visitors will also increase, which eventually leads to higher sales of your product or service. SEO marketing, also known as search engine optimisation, is divided into three different types.

  • Firstly, on-page SEO has to do with the content of the website, in order to be more visible to Google, but also for a better user experience for the visitors of your website. This includes relevant content, the presence of the right keywords, and a good SEO title for your web pages.
  • Secondly, off-page SEO is about everything that happens outside the website. Digital Newsgroup provides link building services that fall under off-page SEO. This is one of the most well-known strategies for getting your website higher up in Google. Basically, link building is "building" links (on other websites) that point to your website. Since Google sees these links as a recommendation for your website, your website will end up higher in the Google Ranking.
  • Thirdly, there is technical SEO, which is all about the backend. It is useful to apply the "less is more" principle to your website design. The more plug-ins and widgets your website contains, the longer the loading time will be. Apart from that, you should also think about checking if your website is mobile-friendly. This means that the mobile version of the website can be used properly on a smartphone. Examples of points you can pay attention to are: a fast loading time, clear pages, and easy to read texts that have a different layout than the website on a desktop.

Content marketing

Content marketing is a very broad term with an even broader meaning. Content marketing includes everything, and I mean everything, that has to do with content. It is important that there is a good match between the content and the target group. Since there is a greater focus on, for example, inspiring or helping the target group, the campaigns with content marketing are less commercial in nature. It is more about the customer's wishes, instead of giving a sales pitch about a certain product or service.

In these times, setting up a content marketing strategy is a smart move for every company. This is due to the fact that the use of the Internet and other digital channels, including e-mail, is on the rise. In addition, these channels cleverly use the increasing number of visitors and subsequently show advertisements. With a content marketing strategy that consists of valuable and relevant content, your company can make a difference and stand out in this abundance of advertisements that characterises our daily digital life.

However, it is important to do proper research before setting up a content marketing strategy, because creating good content does not just happen. To be more specific, it is essential to have a clear picture of the target audience your company has in mind. Using market research and data on existing customers, you design a semi-fictional representation of the ideal customer, as it were. This is also called a buyer persona.

The buyer persona can help your company create content that is aimed at that specific target group. It can also be helpful in the sense that a buyer persona gives more structure to the content creation. Ultimately, this preparation will ensure that more effective campaigns are created.

Social media marketing

Social media marketing uses channels such as Instagram and Facebook as a tool for sharing content. The goal of this form of digital marketing is to create content that appeals to the target group in such a way that they will share it with their own social network. This ensures that the brand exposure for your company will increase and that the customer reach is broadened. Ultimately, a well-implemented social media strategy will lead to increased sales.

There are several advantages to this type of marketing that make it worthwhile for your company to select the right strategy. Firstly, a company that is active on social media will be seen by customers as more personable and approachable. This can increase if a company has an active presence on multiple social media channels. Second, interacting with a company can make customers feel like they are really being heard. This is partly because comments or questions posted on social media can often be answered relatively quickly. An additional benefit is that this interaction allows you to receive feedback on your product or service.

However, if you have the intention to set up a completely new social media strategy, you are probably full of questions: Don't I have too few resources? How can I promote a business that does not yet have an online presence? How can I beat the competition? And so on and so forth. In the beginning, don't be blinded by the numbers, such as likes and followers. These figures are not directly translatable into success. Stay focused on the predefined goal: for example, more reach and awareness among your (potential) customers, an increase in website traffic, or the creation of an online community.

What also applies to the other forms of digital marketing, also applies to social media marketing: it is important not to underestimate it. It is essential to do proper research into the right target group and then create relevant content. With a picture of your target group, you can also make the decision on which channel, or channels, to use. An example of this is that the younger target group of 16 to 25 years is more active on TikTok than on Twitter.

Outsource digital marketing?

For many entrepreneurs and marketers, it is a complicated and time-consuming process to set up a successful digital marketing campaign. Therefore, it is definitely a good idea to think about outsourcing digital marketing. You can confidently leave it to the experts at Digital Newsgroup bv. Digital marketing can be important for any company, no matter how big or small it is. he aim is to ultimately ensure a better position in the most famous search engine, Google.

Looking for a digital marketing agency?

Are you completely convinced that your company needs digital marketing? That is good to hear! At our digital marketing agency in Tilburg, you are in the right place. We have several specialists who will help your company. Besides digital marketing, we are also experienced in several forms of modern marketing techniques, including content marketing and Google marketing. Curious about the digital marketing rates for your company? Then contact us by e-mail or phone, or have a look at our contact page.

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