The name SEO will probably not mean much to you. Fortunately, it is easy to explain in a nutshell what SEO is. SEO is search engine optimisation translated into Dutch. This sounds like a lot of work, but in this sense it is not so bad. SEO is a way of placing a text on a website. A text that is written SEO marketing optimized has a number of important points. For example, it is important to ensure that it contains a number of keywords. A number of links are also useful to put in it, also called backlinks. This ensures that Google will find your page quickly.
The amount of keywords in a SEO text is very important to take into account. This is because a SEO text can contain too many or too few keywords and that is a waste of time, because Google will rank you lower.
To ensure that you rank higher in Google, it is also important to ensure that a number of links are placed in the texts. Backlinks are often used for this. These are links to someone else's website. Google will see this as interest in another website and that website will then receive the "credits".
Google marketing makes extensive use of SEO. This is the cheapest way to make sure that you appear higher in Google. However, there is a lot of time and effort involved, but in terms of costs, this will be a lot lower than advertising in Google. If you engage an online marketing agency, they will often also quickly get to work on the SEO side of your website.
Link building is also an important part of getting higher in Google. It is actually a way of ensuring that you get more users on your website by generating traffic from another website or article. Google crawls websites and will judge your website as more interesting than certain other websites, this will make Google rank your website higher and this will make your website come up faster when people search for your keywords.
When you are linkbuilding, you actually place a link from yourself to someone else's website. By placing a link on someone else's website, you make sure that the reach of that website will also be directed to you.
By doing this you make sure that the people who visit the website where the links are on, will also visit your website. This can be done by paying for a link or exchanging a link. This way you can not only get more customers, but you can also get higher in Google.
At the moment you want to start link building, it is smart to set up a whole network. This is because if you want to place a link, but you can't place this link anywhere, you won't get very far.
The advantage of hiring an online marketing agency is that they usually have a large network of links. This can work to your advantage, because a larger network has more links and that means that Google can rank you higher than another website.
SEA is also an effective way to rank higher in Google. This is also called search engine advertising. In Google, this is also called Google Ads. This is a programme in Google in which you can arrange the SEA side of your website.
Google Ads is useful for your Google marketing. This is because Google Ads is very clear and easy to use. Here you can see everything in a row when it comes to overview and figures.
SEA is actually the paid version of SEO. This is because with SEA you end up at the very top of the search engine. However, you do have to pay for this. How much it costs to use SEA for your website differs per keyword.
If you are planning to use SEA for your website, it might also be a good idea to find some keywords that match your website. That way, when someone searches for a word that applies to your industry, you will come up faster in Google as well.
If you don't want to do the keyword research yourself, you can also use an online marketing agency. They will do the research for you and take care of everything else. However, this does involve extra costs. This is why it is important to have a clear plan in advance and to have a clear budget for this.