The definition of influencer marketing explained
Influencer marketing is a marketing tool that has been increasingly used in recent years. Marketers make use of certain people (the so-called influencers) who have a very large online following. The more followers they have, the more effective the marketing campaign will be.
Over the years, these influencers have not only gained a very large group of followers, but they also have an ever-increasing role model function. This allows them to exert more influence on their followers. Simply because they have gained their trust. People are more likely to accept something from someone they are closer to than when a marketer gives a marketing talk about his or her products.
The marketing activities organised by companies in cooperation with influencers is also called influencer marketing. In practice, this is often translated into realising win actions and giving extra discounts.
Influencer marketing: how efficient is it?
When you're contacting an influencer marketing agency, you want to be sure that such a campaign is effective. The success of a good influencer marketing campaign depends on finding the right influencer. The influencer must be in direct contact with the target group for your brand.
For example, do you sell sustainable plates for children to eat on? Then it's a good idea to find an influencer with a lot of parents in the support base. The followers of the influencers are all in the same field of interest and will therefore benefit more from such a campaign. A major advantage of influencer marketing is that it allows companies to directly reach the most important target group and gain their trust more quickly. Because of this, the efficiency of an influencer marketing campaign is often much higher than with any other form of marketing.
For which companies is it suitable?
Influencer marketing offers many advantages. It generates direct traffic with the customer and can provide significantly more leads within a short period of time. In theory, influencer marketing is therefore suitable for every company. Especially now that more and more people are following one or more influencers. Both via social media accounts such as YouTube, Google or well-known blogs.
Having said that, it must also be admitted that influencer marketing is not equally effective for every company. Especially when it is not applied in the right way. Finding the right influencer is worth its weight in gold. At Digital Newsgroup, we can look together at the realisation of an effective campaign, after which influencers themselves can also make suggestions. By making various considerations and choices, you can easily find the influencer that best suits your campaign.
Why influencer marketing seems to work better than other marketing campaigns
People seem to be becoming increasingly insensitive to the countless marketing campaigns that are conducted nowadays. A campaign can be very well put together, but if it fails to attract the attention of the potential target group, it will be ineffective. Moreover, people are increasingly questioning the merits of marketing campaigns. After all, can you believe everything that is said online?
That is why it is important as a marketer to bring in people who know how to give consumers more confidence. Over the years, influencers have built up a very strong following. These followers trust them almost blindly. They are therefore more inclined to accept a marketing campaign from their favourite influencer than a clever talk from a marketer. Because of this, influencer marketing seems to work better in most cases than many other marketing campaigns.