Without SEO, there is no online marketing agency.SEO stands for Search Engine Optimization. This means that with SEO, you can make sure that you are higher up in Google or other search engines. This makes you easier to find online.
When writing SEO, there are more things to take into account than just making sure your text is entertaining. It is important that you use certain keywords regularly, that the text is not too short but also not too long and that you use a certain structure.
How do you write the best text?
Writing a good commercial text doesn't have to be difficult. There are, however, a number of guidelines you should follow.
Step 1: Relevant keywords
First of all, you need to find out what the relevant keywords are for your company. What do people type into search engines when they search for your services or products? What are the words for which you want to be found online? For example, if you have a hairdressing salon in Amsterdam, you probably want to be found on the words "hairdresser Amsterdam". It is important to have this term clear. In order to know which keywords to use, it is important that you do some research on this. For example, you need to find out how much volume and competitors your keyword has. Once you have found a word or group of words that are most important to your business, you can proceed to step 2. Creating content.
Step 2: Relevant content
Of course you write content for your website primarily for the customer. Through nice blogs or information pages you want to inform your customers about your services. Make sure that your content is fun to read and relevant to the visitor.
You also need to show Google that your website is relevant for these keywords. You can do this by using these keywords as much as possible on your website. Writing relevant content is a good way to do this. In the form of blogs or other texts on your website, you can highlight the keywords as much as possible. This way, you show Google that your website is relevant and Google will make sure that you will be found more easily by potential customers.
Another important part of online marketing is SEA, or search engine advertising. Just like SEO, this is another way of coming out on top in Google. The difference with SEO, however, is that with SEA you pay to be ranked higher in search engines. This works by paying for words that your potential customers often search for. SEA can therefore be seen more as a short-term strategy, while SEO is more useful for longer-term results.
Google's advertising programme is called Google Adwords. If you are interested in paid advertising in order to achieve higher rankings in Google, you should take a look at this. It is not considered the most effective advertising method in the world for nothing!
Through Google Adwords you can bid on keywords by means of a kind of auction. The highest bid is placed at the very top in Google. You then pay per time people click on your website via Google. Compared to SEO, SEA is quite a cost, but a very valuable one.
Finally,linkbuilding is also an important part of most online marketing agencies. Just like SEO and SEA, link building focuses on getting websites to rank higher in search engines. SEO and SEA, however, focus specifically on your own website, while link building is more about gathering links on other websites that point to your website. This is important and useful, because the more (relevant) websites point to your website, the more important Google finds your website and therefore the higher you will rank in the search engine.
These links on other websites are also called backlinks. A distinction is made between internal and external links. Internal links are links that point to other pages on the same website. This would be for instance when you write a blog for your website and link it to another page of your website. External links on the other hand do not refer to other pages on your own website, but (as the word says) to external websites.
Backlinks can therefore increase your range considerably. This way you attract more visitors to your website. Because backlinks are so popular, they are often shared by different companies. This means that if you want an external website to link to your website, you can expect this website to expect the same in return. This is also called link exchange.
It is also possible not to exchange backlinks but to buy them. Some online marketing agencies have built a whole network and can offer you a lot of backlinks. This may cost some money, but it will give you a much wider range of people without too much effort. So this might be worth the investment.
Another concept that is very important in the world of link building is anchor text. An anchor text is the piece of text that the link is behind. In other words, the word or group of words that you can click on. By clicking on the anchor text you are immediately redirected to the other page or website.
It is very important that the anchor text is clear and shows what is hidden behind the text. The visitor needs to know where he or she is being directed to.