Why should I use SEO for my business?
It is very simple! You use SEO to reach your target group, to generate traffic to your webpage or website and to bring in leads from there. To achieve this, you must be visible in the search engines. Over 90% of Dutch people start their search for information about a product, service or company in a search engine. To ensure that you are the first to appear in Google, SEO is a component that should not be forgotten in your SEO marketing strategy.
You want to optimise a web page, for example, to get more leads, but where should you start? Right, the beginning of a good SEO marketing strategy is often keyword research. A keyword research determines where your web page needs to be found. What volume does the keyword have? How much competition does the keyword have? Does the keyword consist of one or more words?
When you have researched this and have a clear picture of your most important keywords, you can take the next step. The next step is to create content by, for example, writing texts about the keyword you have determined.
Write content for your visitors
In the first place, you always want to write your webpage for the reader. Therefore, make sure the content on the page is relevant and understandable for the visitor. For example, if you sprinkle keywords all over your page in an attempt to optimise your website, this will be at the expense of the content and Google may even penalise you for this. It can be called keyword stuffing and Google sees this as "deliberately manipulating" the content you create. Search engines like Google see how and whether visitors appreciate your content, and they adjust their ranking accordingly. Google also keeps track of how long visitors spend on your website and how often they click through or click away. However, if your content is not properly optimised, your web page will not appear high up in Google's search results either. Are you unable to expand your reach and reach the right target group in large numbers? Try another form of marketing, such as influencer marketing.
Optimise for important keywords
When users search in Google, they will unknowingly enter keywords to search for. The aim is that your website is found with those keywords. For example, when someone searches for "bicycle mechanic Tilburg", and you have a bicycle mechanic in Tilburg, you probably want to be found for that search and have your website displayed. Unfortunately this is not easy, Google must show that your website is relevant for this search. Google's goal is to make it as easy as possible for the user (also known as the searcher) by providing the best and most relevant information available.
I want my website to be valuable according to others
This is possible and of course very smart. Google evaluates your website not only on relevant information, keywords, user-friendliness and meta data. Google will also judge your website on whether people find your website important. Google can measure this by the amount of traffic and clicks and time spent on your website. Another important way is linking. Also called link building. When your website has many links to your website, Google will see this as valuable, because why would a website link to your website? Right, a website will only do this if they think your website has relevant information and is valuable for the visitors it has. Not many people know about link building, but it is extremely important to do.
Use clear meta data
Metadata or meta information is actually 'information about information'. In short, the meta data is the entire structure of a website, separate from the content. Think of the use of the correct formatting of the following elements:
- Page titles
- Structure of the texts
- Meta descriptions
- Internal links
- External links
Search engines are smart and use robots (also called crawlers, bots or spiders) to scan your website, understand the subject of your website and eventually index it. Neat and optimised meta data ensure that these so-called robots understand your website better. A search engine will show your website higher in the search results page than websites for which this data has not been optimised.
What should I take into account with SEO marketing?
The above mentioned points are of course very important to follow, but there are always points that you do not really take into account and that are still important to keep in mind.
SEO is a long-term strategy! Creating a webpage and appearing in Google is not difficult, but a high position in Google in the unpaid search results (SEO) can take weeks or sometimes even months.
- Google offers less and less insight into search terms (the words your visitors use in Google). For example, you cannot see which keywords brought someone to your website.
- The result of SEO is difficult to measure. It is difficult to compare the number of hours you spend on SEO with the average position in Google (and what this position actually brings you).
- The unpaid results are sometimes not visible without first scrolling down.
- Results with SEO are, provided you have kept track of them, permanent while advertising in Google is not. Your accumulated results are permanent, unless someone "beats" your website and comes on your site.
- Once you are found in Google, the clicks on your results are free. If you as an entrepreneur do your online marketing yourself, then SEO costs relatively little: it is primarily an investment in time and effort. Unless you hire an online marketing agency. Then of course there are costs involved.