SEO, also called search engine optimization, is an important element within online marketing. Why?
Digital Newsgroup (DNG) is a digital marketing agency specializing in the field of SEO. It's no coincidence that you come to our website!
Not quite convinced yet? Read on!
SEO stands for Search Engine Optimization. It is sometimes said that it is the collective name for everything that improves the organic findability of web pages in search engines. By making good use of SEO techniques it is not only possible to attract more, but also the right visitors to the desired web pages. Components within an SEO strategy are:
For many businesses that have an online presence, a lot revolves around SEO, as they mostly want to generate digital traffic from keyword engines. Most of it comes from Google, but you can also use Bing and DuckDuckGo, for example. These organic search results are found on the search results pages (in online marketing language also called SERP: Search Engine Result Page) directly below the paid search results (ads e.g. Google AdWords or Bing Ads).
To make it clear how SEO works, we will actually have to explain how the techniques work that provide excellent SEO optimized website. Optimizing your website/page consists of several actions that together make the overall SEO value go up. These actions include:
Digital Newsgroup SEO professionals and link builders will generate the perfect mix for you for your monthly link building and blog placement goals.
We have a database for you where you will be completely comfortable and we will ensure the best price/quality ratio. We naturally strive for professionalism, quality and transparency. We guarantee that your backlinks and blogs will be qualitative and newsworthy as you want them to be.
We have several years of experience in the field of SEO and will provide you with this. A cup of coffee in the morning and our SEO specialists will be ready to take your SEO to the next level.
Our SEO specialists will at all times be up to date with all trends & developments in the field of SEO. We strive to help you in the best way possible, so this is very important to us.
We try to provide customized service to each client with our own 'touch'. That is, we are approachable and you will have regular Digital Newsgroup (DNG) staff. Thus, we try to uphold our own & low threshold core values.
Unique we certainly are with our method, but is Digital Newsgroup also versatile in the field of SEO? We think so! SEO is divided into three major categories: on page SEO, off page SEO and technology. We have enough knowledge of all 3 facets to help you the best we can!
To make it clear how SEO works, we will actually have to explain how the techniques work that provide excellent SEO optimized website. Optimizing your website/page consists of several actions that together make the overall SEO value go up. These actions include:
Very simple! You use SEO to reach your online target audience, generate traffic to your webpage or website and from there go get the online leads through Google. To achieve this you need to be visible in search engines like Google. Over 90% of the Dutch begin their search for information about products, services or business in the search engine. Make sure you are the first to appear in Google, SEO is therefore smart to include in your seo strategy.
Google takes SEO very seriously and so can differentiate websites, with content on the website, between websites for the hobby and websites meant for other purposes and making money. It can be a long process, but can be incredibly profitable for your online business.
"It's not a sprint, it's a long-distance marathon."
You want to optimize a web page to get more online leads, for example, but where should you start? Exactly, a start of the right SEO strategy is often keyword research. A keyword research determines where your web page should be found. What volume does a particular keyword have? How much competition does that keyword have? Does that keyword consist of one or more words?
When you have researched this and have a clear picture of your most important keywords, you can take the next step. The next step is to create content by, for example, writing texts about keywords that you have determined.
Initially, you always want to write your webpage for the reader. Therefore, make sure that the content on the page is relevant and understandable to read for the visitor. For example, if you sprinkle keywords all over your page in an attempt to optimize your website, it will be at the expense of the content and Google may even penalize you for this. Google can interpret this as keyword stuffing, which Google sees as "deliberately manipulating" the content you create. Search engines like Google see how and whether visitors value your content and they adjust the Google ranking accordingly. In the same way, Google keeps track of how long visitors spend on your website and to what extent they click through or click away. However, if your content is not properly optimized, your web page will not appear high in Google's search results either. Are you unable to increase your reach and reach the right target group in large numbers? Try other forms of marketing, think for example of influencer marketing.
When users search in Google, they will unknowingly enter keywords to search. Every website's goal is for your website to be found for those keywords.
For example, when someone searches for "bicycle repair shop Tilburg", and you have a bicycle repair shop in Tilburg, you probably want to be found for that search and have your website displayed. Unfortunately this is not easy, Google has to show that your website is relevant for this search. The goal of google is to make it as easy as possible for the user (aka the one who is searching), by offering the best and most relevant information available. A digital marketing agency certainly understands this and has such specialists who have been in this business for years. If you can't do this yourself, there is no shame in it.
You can and that is of course very clever. Google evaluates your website not only on relevant information, keywords, usability and metadata. Google will also judge your website on factors such as whether people find your website important. Google can measure this by traffic, clicks and time on and to your website. Another important way is also another seo technique. Also called link building. When a website has many online links to your website, Google will see this as valuable, because why would a website link to another website? Right, a website will only do this if they think your website has relevant information and is valuable for its visitors. Not many people know about link building, but this is extremely important to include in your seo strategy.
Metadata or meta information is actually 'information about information'. In short, the meta data is the entire structure of a website, separate from the content. Think for example of using the correct formatting of the following elements:
Search engines are smart and in fact use robots (also called crawlers, bots or spiders) to scan a website, understand the subject of your website and eventually index it. Neat and optimized meta data will make those so-called robots understand your website better. With search engine marketing optimization, a website will rank higher in the search results page than the websites where this data is not optimized.
The above mentioned points are of course very important to follow, but there are always points that you don't really consider and yet are important to keep in mind.
You've done keyword research. You've done technical search engine marketing optimization so your website works well. Your website is clear and understandable for visitors and you've been busy with link building. Everything is fine, but you don't really have an idea if everything works and if you need to adjust something.
To measure is to know! If you decide to start working with online seo, the numbers are also important. You just want to know if all that time and effort, that you've put into it, are also paying off in terms of, for example, traffic to your website, lead generation and maybe even more sales.
We recommend that you keep track of this using certain online programs and software. Some commonly used programs and software are Google Analytics and SEMrush. You can see in these programs exactly what your traffic is, what your traffic is doing, in what numbers everything is coming, whether your goals (leads, sales, traffic, etc.) are being met and much more. Everything is very simple and clearly expressed in figures. Very nice, because this way you can keep an eye on everything and adjust where and when necessary.
Are you completely convinced that your business needs seo? That's good to hear! At our digital marketing agency in Tilburg you are in the right place. We have several specialists who will help your business get a top position in Google. Besides seo, we are also experienced in multiple forms of modern marketing techniques, including digital marketing and online marketing. Curious about the seo rates for your business? Please contact us by email or phone, or see our contact page.
Want to know what Digital Newsgroup can do for you? Our SEO specialists are always ready to help you. Would you like to come and have a cup of coffee with us? That is also possible of course!