What is an online marketing specialist?
Now you will probably wonder what exactly an online marketing specialist is. Fortunately, this is easy to explain. An online marketing specialist is someone who helps you with the outsourcing of your online marketing and with determining a strategy. Determining the strategy is the first thing you will do with the online marketing specialist. This is because the strategy determines how the online marketing is outsourced. Therefore, it is important to make a clear overview of this.
After determining the strategy, you are going to outsource your online marketing. This means that you are going to classify which aspects you are going to use and how much you are going to use them. It is important to It is important to determine this so you can make optimal use of the specialist.
What is online marketing?
Now you will probably also wonder what online marketing exactly is. This is very easy to explain. Online marketing is all the marketing you can do online. The kind of online marketing you use often differs per company.
However, it is always wise to use online marketing. This is because with online marketing you can let the Internet do your work. By setting up your website in the right way, it will bring in users and potential customers on its own.
Because more and more digitalisation is taking place nowadays, it is important for a company to make use of online marketing. Most people look up a shop or company online first. This makes you a lot easier to find.
Determine online marketing strategy
First of all, you will determine a strategy together with the online marketing specialist. With an online marketing strategy, you determine a number of things. First of all, it is important to determine a number of objectives.
Objectives can mean a number of things. In short, it is the long-term goals you have for your online marketing. These goals can be anything you want to achieve. However, it usually has to do with the amount of users you want on your website.
A goal can also be to have a certain number of links from your own website on other people's websites. It can also be a certain number of customers who came to you via your website. So it's really everything you want to achieve with online marketing.
Secondly, it is important to determine the direction of your actions. It is important to estimate how much you will grow over time. With the help of the online marketing specialist, you can get help in estimating the course. Often you do this over a certain period of time and very generously so that even in adversity the course can still run smoothly.
Finally, it is important to allocate the resources you are going to use. Here you can determine over a certain period of time how much you will use. Per aspect of online marketing, it is important to determine this.
The aspects of online marketing
If you want to use online marketing, you often outsource it in a number of components. These are called the aspects of online marketing. In total there are six well-known aspects that you can use. The aspects that are used most are SEO, SEA, link building, social media marketing, e-mail marketing and online advertising.
SEO
The first aspect of online marketing is by far the most used. This is SEO. SEO is also known as search engine optimisation. It is a way of getting potential customers to visit your website in a natural way.
By natural, we mean that they arrive at your website via a search term in the search engine. To promote this, it is important to be placed higher in Google. You can do this by means of SEO.
SEO consists of a number of components. It is about optimising your website for a search engine. The focus is usually on Google. A search engine such as Google always reads the websites first when it comes to search terms. A number of things are scanned.
Firstly, Google looks at how often a keyword appears in the text on the website. The more often it is mentioned, the higher it is ranked in Google. However, it is also important that the keywords are not mentioned too often. This will ensure that your website will be ranked lower.
It is also useful to place a number of links in a text. Placing a link in a text improves the flow on the internet. This is why it is also a part of SEO. Google also ranks you higher because of this.
Furthermore, it is important to ensure that the quality of the text does not deteriorate as a result of the keywords. This will result in a lower position in Google. The quality and length of the sentences are also taken into account.
SEA
SEA is another way to achieve a higher position in Google. It is also called search engine advertising. It is a paid way of reaching a higher position in Google. It is an expensive but effective way to rank higher in Google.
For SEA, you pay per keyword for which you want to be ranked higher. The keywords that are searched for more often are often more expensive to use. This can make it very expensive to use.
You also pay for the time you appear higher in Google. This means that the longer you want to be high up in Google, the more money you will spend on it. It is also true that the better you want SEA to work, the more expensive it becomes to make use of it.
Because SEA is very expensive and also quite difficult to apply, this is something that an online marketing specialist mainly applies to companies that already have a large target group. This is because you need to have the rate for this. Without a high rate, SEA is not very profitable.
Link building
Link building is a popular way to get higher in Google. This is because there are several ways you can use it. The easiest way is to use paid links. However, you can also build a whole network when it comes to link building.
Link building is an inexpensive way of online marketing. This is because it is relatively cheap and works well. This is why this is something that most online marketing specialists use. It is a cheap and effective way to outsource your online marketing.
With link building, you agree with the owner of a website to include a link to your website in their texts. This ensures that the users of that website are referred to your website. If they are interested in the subject of your website, you have a number of potential customers. This can be very handy to have.
There are certain companies that buy up domains and place link building texts on them. They can sell these domains by putting links to other websites in these texts. An online marketing specialist often uses this too. Because of this, it is usually possible to have links placed by the company of the online marketing specialist.
It is also possible to build a network for links. However, this is something that can be quite difficult and takes a lot of time to build up. Here you visit different websites to exchange links. This means that for every link they place on their website, you also place a link to their website on your own website.
When you have the time to do it this way, you are cheaper than when you buy links. However, it is something that takes a lot of time. This is why it is not so time-efficient to do. When you have the budget for it, it is best to choose the links of a link building company.
Social media marketing
Social media marketing is a way of online marketing that is being used more and more. This is because social media is becoming increasingly popular. It is also very easy to use social media marketing.
With social media marketing, you ask a well-known influencer to advertise for you. This can take various forms. It can be literally praising your product or service, but it can also be subtly showing it off.
With social media marketing, it is especially important to choose the right target group. This is because every target group is represented on social media. This is especially the case because of the polarisation that takes place on social media. The polarisation on social media ensures that once you are drawn to a certain side, you will see this in particular. You can make good use of this for your online marketing. This is because certain influencers have a certain target group. If this target group is not too outgoing, you can benefit greatly from this.
The moment the influencer brings your product to the fore, there is a big chance that the target group also becomes interested in the product. As a result, the number of potential customers you have will increase a lot. This is, of course, very advantageous to do.
E-mail marketing
E-mail marketing is a way of ensuring that customers remain loyal. This is the sending of an e-mail after a product has been purchased. It is possible to make personal offers to the customer and to respond to the needs of a customer.
By using e-mail marketing you can make sure that customers will buy from your company more often. Through personal offers such as showing products or giving a personal discount, you can make a buyer buy again.
However, email marketing is something that you need to do well. If you don't do this well, you have the danger that most of the emails end up in spam or in advertising in the mailbox. This is something you want to avoid. As a result, customers are less likely to see the emails or not at all. An online marketing specialist can help you draft these e-mails.
Online advertising
Online advertising is actually a broad term. This is because it is everything that has to do with online advertising. This can also take different forms. The most well-known form of online advertising is through AdWise.
AdWise is an easy way to place your ads on the internet. This is because your ads often end up with the target group you are looking for. AdWise also makes a lot of use of cookies. This way you keep seeing what you have already looked up. This is also very useful in advertising.
You can also approach a website to ask them to place a banner of your advertisement on their website. This ensures that your advertising is clearly visible to the target group of that website. However, it can be very expensive to make use of this.