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Link building is applied by more and more companies. By now, link building is one of the most (proven) effective methods to make websites rank higher in search engines. When you invest a lot of time in generating backlinks, you probably already have a good idea of the number of links pointing to your website. However, there are always links that you might not know about. It is a good idea to monitor your own backlinks to find out what is lacking, what exactly can be improved and how the competition tackles it. A good backlink checker is a must.

How important is a backlink checker anyway? 

But how important is a good backlink checker really? Anyone who does link building knows it is a very time-consuming process. There are no shortcuts for an effective link building campaign. Although, they do exist, but they are hardly effective. On the contrary. If you want to save time with link building and only buy huge amounts of links, you will find that it is counterproductive. Therefore, it is good to know which links work and which do not. By investing a lot of time in link building, you will soon be guaranteed better findability in Google. But how do you know exactly if your backlinks are effective enough? 

There are several ways to monitor your backlinks. The easiest way is to use a backlink checker. This gives you a good overview of not only the amount of backlinks, but also the ratio of do-follow and no-follow links. You also know when a link is lost or when a page is accidentally removed. In short, you can see if your backlinks are still effective or if something needs to be changed. Checking backlinks is possible for everyone. There are both paid and free tools to check your backlinks easily. 

Checking backlinks is not only done to monitor your current backlinks, but also because you are simply curious which backlinks are so strong at your biggest competitors. Of course it is also important to know whether there are bad backlinks pointing to your site. Fortunately, there are several ways to monitor the backlinks to your page. There are both paid and unpaid tools for checking backlinks available. Are you curious which backlink checker suits you best? We have listed the 10 best tools to make backlink checking a lot easier for you.

1. SEO Review Tools 

SEO Review Tools belongs to one of the most popular SEO tools of this moment. And it's free too. With 34 free SEO tools you are able to review, monitor and improve the SEO of your website. It is also possible to find the right keywords for your website or to check the technical SEO. And, not unimportantly, to analyse your backlinks. 

The backlink checker is a handy tool that allows you to easily see which backlinks are used per page or domain. The biggest advantage of SEO Review Tools is that you can find all the necessary SEO tools under one 'roof'. They are not only free, but also very easy to use. Try it out!

Analysing via the backlink checker is extremely simple. You only have to fill in your domain name and the most important information is shown immediately:

  • How many different domains the links come from
  • How many different IP addresses are present
  • How many follow links are present
  • How many backlinks you have in total 

After getting that information, you can scroll further for even more valuable facts about your link building campaign. It is possible to see all the backlinks pointing to your page, but also the most popular anchor text, for example. This makes it easier for you to strengthen and expand your link building campaign. 

2. Ahrefs Backlink Checker 

The backlink checker of Ahrefs is number one of the best tools when it comes to linkbuilding. The information you get from this tool is more extensive than from any other site. Because of its fantastic database and high reliability, it gives you clear insight into checking backlinks. 

However, Ahrefs also has one big disadvantage: the costs. If you want to have all the information at your disposal, you have to buy a paid account. However, this is quite expensive. For the lite version, you pay 99 dollars a month. The standard version costs about 179 dollars. Don't want to spend a lot of money right away and still discover where things can be done better in terms of link building? Then fortunately it is also possible to enter into a trial period. This is only 7 dollars for seven days and this way you have access to all functionalities of the subscription and you can immediately determine whether it is worth the money. With an Ahrefs account you cannot only check backlinks, but you are able to apply all possible SEO tools and thus improve your position within the worldwide web. An all-in-one solution! 

companies that use Ahrefs among others. They can also carry out a check for you. When you use a link building company, you save in most cases on the costs of the backlinks check. This is done for them. 

3. Google Search Console 

Google itself also has a number of useful tools to help obtain a better position in the search results. With this, it also tries to offer some relief from all those complicated algorithms. Google Search Console is a free tool that is used in conjunction with Google Analytics. 

Google Search Console can be used for various purposes. Backlinks check, but also for finding common keywords that apply to your website. Based on that, you can optimise the content on your website and also choose the right anchor texts. Checking your backlinks is easier than ever thanks to this handy tool. You can easily print out a list of all backlinks that point to your website. These can then be shared via Excel or Google Spreadsheet, providing you with a handy overview. A big advantage is that Google Search Console is not only very easy, but also completely free. 

4. Ubersuggest 

Ubersuggest is also one of the most popular free tools for checking backlinks. The great thing about Ubersuggest is that the information you receive is also very extensive. You will not only receive a simple list of backlinks pointing to your page, but you will also immediately see which ones are no-follow and follow. Valuable information to generate your backlinks and to correct possible errors. Although Ubersuggest is a free tool, you are often asked to create an account. This is a little annoying for the user experience, but fortunately it is and remains possible to continue without an account. And then it is certainly a valuable tool to use once or several times. 

5. MOZ Link Explorer 

MOZ is just like Ahrefs a handy all-in-one SEO tool. With it, you are able to find out all the valuable information about your website and adjust your SEO campaign accordingly. A big advantage of online marketing remains the ability to measure results. But of course you need the right tools and programmes for this. MOZ is one of these handy tools. Naturally, MOZ also has the option of checking backlinks in addition to all kinds of other SEO tools. This tool is called MOZ LINK Explorer. 

MOZ has both paid and free options. The MOZ Link Explorer is free to a certain extent. You can use it for free up to a limited number of searches. However, you will soon have to switch to the paid version in order to continue. Still, it is a good tool if you want to quickly discover once which backlinks you have received and to what extent they have been effective. 

A paid account with MOZ is definitely worthwhile if you want to monitor the SEO results of your page yourself. You also get access to all the features of MOZ Link Explorer. However, if you would rather not have a paid account, the many restrictions on the free version mean that it is probably better to choose another free tool.

6. Majestic SEO 

Those who are looking for a qualitative, paid link building tool can breathe a sigh of relief with Majestic SEO. This is one of the most praised link building tools of the moment and is used by almost every SEO expert. With Majestic SEO you are not only able to gain more insight into your link building, but also to make use of other SEO tools. Majestic is very similar to Ahrefs, but at the same time a lot cheaper. Good news for people with a smaller marketing budget who still want to monitor their own SEO. 

7. Neil Patel 

Most marketers and SEO specialists are familiar with Neil Patel. For those who are not, it is certainly good to invest some extra time in this. Neil Patel is in fact one of those websites that not only knows how to offer the right tips in the field of SEO, but also has a number of handy tools at its disposal. Another big plus: they are also free! 

The backlink checker is particularly popular and easy to use. You can use it as often as you want to find out the corresponding backlinks per domain or URL free of charge. No snags. So you are not obliged to take out a paid account if you want to do this more often. Moreover, there is nothing wrong with this backlink checker. Backlink checking is even easier than ever. After entering your domain or URL, you can immediately find out the corresponding backlinks. You are even able to discover organic monthly traffic, select follow- and no-follow links and see which anchor texts have had the most effect. 

Neil Patel's tools are all free to use and also very reliable. Highly recommended for marketers and SEO specialists, but also for entrepreneurs who would like to gain some insight into their link building and SEO campaign. 

8. Backlink Checker of Sitechecker.pro 

Sitechecker.pro is actually an all-in-one SEO tool. It allows you to track everything related to the SEO of a website. Monitoring your site, checking backlinks, and so on. Really everything can be monitored and improved. If you want to make use of all the associated tools, it is wiser to take out a paid account. However, this is not necessary when checking backlinks. Besides an account with which you can monitor everything, it is also possible to use a separate backlink checker. This is completely free. 

The free backlink checker from Sitechecker.pro offers everything you need to monitor your backlinks the right way. First of all you will find the amount of external backlinks to your site. This also takes into account do-follow and no-follow links. In addition, you can see which anchor texts were the most popular and the top 20 of your best backlinks with the corresponding authority. 

9. SERanking

SERanking is mainly used to check your ranking within Google. Most people use this tool only to determine this. Very few people know that SERanking can check backlinks. Nevertheless, their backlink checker is proven to be effective. They look at various SEO parameters on which they then base their analysis. You can then decide for yourself what to do with this information and how to go about it. 

Still, there are some remarks to be made about the method of SERanking. Although the information is very reliable, some information is missing. For example, they do not show the historical data. You can see what the situation is like at this moment, but not what it was like some time ago. Therefore you sometimes miss valuable information for improving your backlinks. Perhaps you even think you are doing very well at the moment, while your ranking was a lot better some time ago. Simply because you had more qualitative links. That is why it is good to take this into account when using SERanking. 

Besides that, there is no free version of the backlink checker of SERanking. So you will always have to use the paid version. What is a plus of this site is that it is available for everyone. You decide how high the price is. That is why it is suitable for everyone. Moreover, it is also possible to make use of a trial period. 

10. SEMrush 

If you are looking for a website where you can not only monitor your link building, but also assess other SEO data of your website, you have come to the right place at SEMrush. Here you will find an all-in-one SEO tool, as with many other programmes on this list. Through its various functionalities, you will be able to get a clear overview of the possibilities for your company right away. Moreover, there is not just one backlink checker, but there are even several tools available in the field of link building that can help you strengthen your campaign or simply get some more insight. You can choose between the Backlink Analytics and the Backlink Audit tool.

When you are looking for a way to get the most information from your link building, you use Backlink Analytics. Here you can discover the amount of backlinks, link attributes, the ratio of do-follow and no-follow links, the number of referring domains, and so on. SEMrush's Backlink Analytics contains so much valuable information, that it is one of the biggest competitors of all the programmes from this list. A big advantage of the tools of SEMrush is that they also have the Backlink Audit Tool. With this, you discover even more information about your link profile. And especially about the quality of your link profile. 

As we all know, there is no point in investing in bad backlinks. Think of bought backlinks, backlinks that are not relevant to your site or the site where it is placed, links that are placed on websites with a poor quality score, and so on. It is not always easy to separate the wheat from the chaff. Especially if you don't know much about it yourself. Backlink Audit Tool does this for you. You receive your percentage of only backlinks, so you know exactly to what extent your linkbuilding campaign is effective and if something needs to be changed. Your goal should be to keep the so-called 'Overall Toxic Score' as low as possible. Only then will you guarantee your good position in the Google search results.

Extra tip: Monitor your competitors as well

It is not only good to use a backlink checker for your own website. You can also use it to keep an eye on your competitors. Have you always wondered why your biggest competitors are doing much better in the search results? Or are you jealous of the way they use link building? Then it is of course good to know how they have managed this exactly. How many backlinks do they have? Which anchor texts do they use? What is the ratio between do-follow and no-follow links? It also allows you to keep an eye on your competition.
For example, do you see that your biggest competitors suddenly invest a lot of money and time in collecting new links? Then you know that there is work for you too to keep up. You can also use the competitor's monitoring to discover new opportunities. If you work in the same niche, they will logically use many of the same links. But are there any links they have that you don't have yet? If so, it might be an idea to pay extra attention to them.

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