What is Google marketing?
Google marketing is a form of online marketing. Online marketing includes SEO, SEA, social media, link building, and other strategies, through search engines such as Google and Bing, to stand out in the online landscape. However, Google marketing is a part of the entire online marketing world, but only through Google.
If you hire an online marketing agency, there will be a number of things they can do for you. They can work with your website to make it rank higher in Google. They can do this in a number of ways. They can do this through SEO, link building, SEA and advertising on other websites.
About Google marketing
If you have a website, it can be useful to do a number of things that fall under Google marketing. For instance, it is useful to gain insight into the users of your website or application. This way, you can steer content, products, performance and all your other marketing activities. Programs for this purpose include Google Analytics or Google ads.
The name SEO will probably not mean much to you. Fortunately, it is easy to explain in a nutshell what SEO is. SEO is search engine optimisation translated into Dutch. This sounds like a lot of work, but in this sense it is not so bad. SEO is a way of placing a text on a website. A text that is written SEO has a number of important points. For example, it is important to ensure that it contains a number of keywords. A number of links are also useful to put in it, also called backlinks. This ensures that Google will find your page quickly.
The amount of keywords in a SEO text is very important to take into account. This is because a SEO text can contain too many or too few keywords and that is a waste of time, because Google will rank you lower.
To ensure that you rank higher in Google, it is also important to ensure that a number of links are placed in the texts. Backlinks are often used for this. These are links to someone else's website. Google will see this as interest in another website and that website will then receive the "credits".
Google marketing makes extensive use of SEO. This is the cheapest way to make sure that you appear higher in Google. However, there is a lot of time and effort involved, but in terms of costs, this will be a lot lower than advertising in Google. If you engage an online marketing agency, they will often also quickly get to work on the SEO side of your website.
Link building is also an important part of getting higher in Google. It is actually a way of ensuring that you get more users on your website by generating traffic from another website or article. Google crawls websites and will judge your website as more interesting than certain other websites, this will make Google rank your website higher and this will make your website come up faster when people search for your keywords.
When you are linkbuilding, you actually place a link from yourself to someone else's website. By placing a link on someone else's website, you make sure that the reach of that website will also be directed to you.
By doing this you make sure that the people who visit the website where the links are on, will also visit your website. This can be done by paying for a link or exchanging a link. This way you can not only get more customers, but you can also get higher in Google.
At the moment you want to start link building, it is smart to set up a whole network. This is because if you want to place a link, but you can't place this link anywhere, you won't get very far.
The advantage of hiring an online marketing agency is that they usually have a large network of links. This can work to your advantage, because a larger network has more links and that means that Google can rank you higher than another website.
SEA is also an effective way to rank higher in Google. This is also called search engine advertising. In Google, this is also called Google Ads. This is a programme in Google in which you can arrange the SEA side of your website.
Google Ads is useful for your Google marketing. This is because Google Ads is very clear and easy to use. Here you can see everything in a row when it comes to overview and figures.
SEA is actually the paid version of SEO. This is because with SEA you end up at the very top of the search engine. However, you do have to pay for this. How much it costs to use SEA for your website differs per keyword.
If you are planning to use SEA for your website, it might also be a good idea to find some keywords that match your website. That way, when someone searches for a word that applies to your industry, you will come up faster in Google as well.
If you don't want to do the keyword research yourself, you can also use an online marketing agency. They will do the research for you and take care of everything else. However, this does involve extra costs. This is why it is important to have a clear plan in advance and to have a clear budget for this.
Online advertising is also a good way to ensure that more users come to your website. However, this can be a bit tricky to do well. This is because it is often done through other websites where you have to buy advertising space.
When you place an advertisement, you want it to be attractive to new users. However, it is not always easy to ensure that you have a good advertisement. For this you need good images or GIFs that are also original.
This can be very difficult to find or create. For this you can also use an online marketing agency. An online marketing agency is expert in all the different possibilities of online marketing. However, not every online marketing agency makes advertisements that you can place. This is because it is a lot of work and does not always provide the desired result.
Arrange Google marketing yourself
You can also choose to arrange your Google marketing yourself. This can be quite a job, but you can also choose to do only a few things of Google marketing. That way, you can make sure that you will be higher in Google without spending extra money.
Doing your own Google marketing sounds like something very difficult. This is because there is a lot that can be done for your website. However, it doesn't have to be difficult. You can make it as difficult as you want.
Link building and SEA are things you have to build up. However, writing SEO can cause a number of problems. It can be very difficult to know what to do. There aren’t many people who know what to do to create SEO texts.
Also, creating advertisements is not something you can learn overnight. This is something you have to learn slowly but surely. Most people who do their own Google marketing often leave out online advertising. This takes a lot of effort and if you don't do it right, it doesn't bring in much revenue.