Google and SEO

Tuesday 21 september 2021

The moment you have a website, it is important to take a number of things into account. In particular, it is nowadays a thing to look at SEO. This is an important part of digital marketing for your business. Not only can this benefit your website, but your entire business can benefit from it. 

What is SEO?

Now you will probably wonder what exactly SEO is. This is easy to explain. SEO is also called search engine optimisation. It is a way to achieve a higher ranking in a search engine. 

Because Google handles the majority of all search engine traffic, SEO focuses mainly on Google. Because of this, there are also a number of easy guidelines that you can follow. The moment you stick to these guidelines, you may notice a rapid increase in the number of visitors to your website. 

The components of SEO

SEO has a number of different components that are very important to consider. First of all, it is important to set up a number of keywords that you need to include several times in the texts. Furthermore, the writing style and a number of backlinks are also important to look at. The meta title and description also apply to SEO.

Keywords

The moment you do a search in Google, you always use a number of keywords. These are the keywords that Google uses to scan all websites in the system. The moment these keywords are found in the text, they are placed higher in the search list. 

The amount of keywords in the text should therefore be very high. However, it is important to keep in mind that it can also be too much. This is because Google doesn't let too many of the same words come forward quickly. 

It is often easy to come up with an overview of the keywords that are frequently searched for by Google users. If you have an overview of this for a certain subject, you can use it in your texts. It is very simple to do this. 

It is usually useful to use several keywords in a SEO text. This ensures that you are easily found by multiple search terms. This increases the chance that you will attract more users to your website. 

The writing style

It is very important that the keywords do not influence the writing style. The text on the website has to be easy to read. This means that it is important that there are no spelling mistakes and that it is easy to read for consumers. 

To ensure that the writing style remains good, you can follow a number of easy guidelines. First of all, it is important to make sure that headings do not exceed 300 words each. For the entire text, it is also advisable to keep to more than 300 words. 

It is also important to pay attention to the number of words you use in a sentence. It is best to stick to a maximum of 20 words per sentence. It is not a problem if you have a few words too many. However, in most sentences it is best to have fewer than 20 words. 

The sentence structure is also important. It has to be clear to the reader. That is why it is sometimes necessary to use transition sentences in between. For the readability of a text, this is also read by Google. 

Backlinks

Backlinks are often an important part of a SEO text. It is advisable to include a number of backlinks in your texts. This is because these are also read by Google when they scan your website. 

Backlinks can take two forms. You can have internal and external backlinks. Internal backlinks are links in which you point consumers to another page of your website. With external backlinks consumers are linked to someone else's website. 

It is advisable to include a number of backlinks in your texts. Usually it is sufficient to place at least one external backlink. If you have a longer text, however, it may be advisable to place several. Internal links can also be useful to improve the flow on your own website. 

Other ways to be found better in Google

There are also a number of other ways to be found better in Google. However, these are often ways for which you pay to be found higher in Google. This is therefore not an option for everyone. 

SEA

The most well-known way to get paid to be found higher in Google, is by means of SEA. This is also called search engine advertising. You pay Google yourself to rank higher for certain keywords. 

You pay Google per keyword where you want to appear higher. It is possible to pay for this through Google Ads. This is a feature of Google that you can use for your website. 

With Google Ads, you can choose from various keywords where you want to appear higher in Google. This is something you have to pay for separately. Each keyword that is searched for more often than another keyword, is also automatically more expensive to get higher. This is also something you pay for on a daily basis. 

In comparison, Google Ads is a very expensive way to get higher in Google. This is because this way is not always the best option to go for. This is because there are many other alternatives that are a lot cheaper and that also work better. 

Placing backlinks

Another way to be found more easily in Google is by means of backlinks. This was mentioned earlier in SEO. However, it can also be applied in another way. There are people who buy domains from websites to place backlinks on them. 

To place these backlinks on these websites, you can pay the owner of these websites to place your links on these websites. This is also called link building. It is the building up of links that have been placed on another website. 

For linkbuilding you can often choose for a package. Several owners of websites offer a package of a number of texts that are written and placed on these websites. How exactly this package will look like is often agreed in consultation. 

However, it is also possible to do link building for free. It is possible to set up a whole network of link builders. You can also exchange links. This means that you agree with another website to use each other's link in texts. 

Many websites like to do this. This is because the public of one website will be redirected to the other. As a company it is very advantageous to make use of this. It is a way to get more users for free. There is also a big chance that you will come up faster in Google. You can also place these links on your own website for SEO purposes. 

Brandon Bessem
Online marketeer
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Brandon is 5 jaar geleden via zijn HBO studie Ondernemerschap & Retailmanagement in aanraking gekomen met een nieuwe tak (voor hem) in de marketing, namelijk: online marketing. Hij vond het geweldig en is sindsdien niet meer uit het online marketing vak weggegaan. Brandon zijn specialisme ligt binnen SEO.
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