It's a term you can't ignore as a brand or online marketer in 2022: influencer marketing. Vloggers, bloggers and other social media influencers collectively reach an increasingly large audience and are increasingly seen as an authority within their niches. Ideal if, as a company, you want to communicate with your target audience but don't have that right click.
What is an Influencer Marketplace?
Influencer marketplaces, also called influencer databases or networks, are software that scour the Web for social media accounts identified as "influential" - generally meaning accounts with more than 5,000 followers. Brands can then filter through thousands of influencers by demographics such as gender, content type or location.