Activities of an online marketer
An online marketeer works with a diverse range of tasks in order to achieve the best results for the client. The work of an online marketeer will therefore never be monotonous or boring. Every day consists of sparring about the best strategy. All this in cooperation with the client.
Creating content is perhaps the most important task of an online marketer. Nowadays, content is the way to reach your target group. Consumers have built up a lot of resistance to advertising in recent years. Approaching them directly does not always work anymore. Content, on the other hand, works well. People even actively look for it. The more content a website has, the better it will be found. This is also called content marketing.
By providing fun and good content, you can attract many visitors to your website. It is important that this content is relevant. For example, it is not much use writing an article about cats if you want to sell dog products. In addition, the content should mainly focus on the consumer and not too much on the product to be sold. It is best to make sure that the content is commercial, but does not look commercial. A good way to do this is through blogs.
Apart from offering consumers nice content, content marketing is also very suitable for getting higher up in Google. By applying a few tricks, you can make sure that Google sees your content as important. This will put you higher up in the search results. This process is called Search Engine Optimization, also known as SEO by online marketers.
Search Engine Optimization (SEO)
An online marketer is very much engaged in SEO. Every text you write should comply with the SEO guidelines. If you do this well, your website will be found considerably better.
How do you proceed? First of all, it is important that you find out what words potential customers search for when they look up your service or product online. These are your so-called keywords. To find out what these terms are for your company, you can carry out a keyword study. An online marketeer is specialised in this and knows exactly which words you can use best.
Next, it is important that you use these words as much as possible in your texts. This way, Google knows that your website is relevant to these terms and you will be ranked higher in the results.
Implementing an SEO strategy takes a lot of time. It is therefore a long-term strategy. With every text that is written, you come one step closer to your goal. It takes time, but the results will be more than worth it. Once you are high up in Google, you can profit for free from all the extra clicks and visitors your website receives.
Another important task of an online marketer is linkbuilding. Linkbuilding can do a lot for your website and can really increase the number of visitors. But what is linkbuilding exactly?
Linkbuilding is the process of building a link network of links to your website. As an online marketer, you need to make sure that as many other websites as possible link to your website. Google sees each link, also called backlink, as a kind of vote or recommendation for your website. Many backlinks ensure that Google sees your website as important and relevant.
Drawing up a strategy
All these tasks come together in drawing up a strategy. An online marketer has to deal with a question from a client. Often, the client wants more visitors or more conversion. More visitors simply means that the client wants his or her website to be found better and that more people visit it. Conversion goes one step further. Conversion means that such visitors also take action. This can be a purchase, but also requesting more information or downloading a brochure.
Whatever the nature of the customer's request, an online marketeer will devise a strategy to achieve this. This is often done through a combination of content marketing, SEO and link building.
Implementing and monitoring strategy
Finally, there is only one thing left to do; execute and monitor the strategy. As an online marketer, your work does not stop once you have implemented the strategy. It is important that you continuously monitor and improve it. There are various programmes and softwares you can use to measure the results. In this way, you can keep track of exactly what is going well and where there is still room for improvement.
Characteristics of an online marketer
The online market is constantly changing. A good online marketeer must therefore continue to develop. There are a number of fixed properties that every online marketeer must have in order to do their job well.
First of all, an online marketeer must be analytically strong. As an online marketeer, you have to deal with spreadsheets, statistics and results on a daily basis. The web is gigantic and there is a mountain of 'big data' from which you can extract relevant data. It is the task of the online marketeer to make this data transparent and to extract what is important for the client. As an online marketeer, you are also constantly busy analysing and optimising websites. Analytical skills are therefore an indispensable quality.
As an online marketeer, you have various goals that you want to achieve within a certain time frame. You go from goal to goal and this actually never stops. Examples of goals that an online marketer has to deal with are visitor numbers or conversion ratios. It is therefore important that an online marketer constantly has these goals in mind and constantly strives to achieve them.
Perhaps not unexpectedly, creativity is also a very important quality of an online marketeer. As mentioned before, creating content is an essential task of an online marketeer. As an online marketeer, you are always busy telling stories. This requires a dose of creativity. It is up to an online marketer to make a toilet bowl attractive. It also takes creativity to come up with solutions for complex issues.
An online marketeer (almost) never works alone. You are in daily contact with colleagues, clients and specialists. Together, you have to come to a common result. You will therefore need to communicate well in order to avoid ambiguity and be on the same wavelength.