What are influencer marketing benefits?
Before you can determine whether influencer marketing is something for you, we first need to take a closer look at the following question: what exactly is influencer marketing?
In the past, influential people were often used for commercials. Think of the world-famous Pepsi commercial in which Michael Jackson played a dominant role. The use of influential people to promote a brand has been successful for many years. In recent years, however, this has changed slightly. People no longer 'fall for' all kinds of advertising stunts so easily. Commercials on television featuring influential people are quickly viewed as implausible. After all, they are clearly being paid to promote those products and/or services. Influencer marketing is closer to the average Dutch person and is therefore a lot more credible.
Nowadays, an influencer does not necessarily have to be a well-known Dutch person. An influencer is someone who puts a lot of time and effort into content in order to reach more followers and also build up a relationship of trust with that group of followers. These can also be very ordinary people. For example, a teenage boy who loves gaming and shares his experiences online. Or a mum of twins who shares her experiences and tips via social media and shares fun, recognisable videos. These are the people who inspire confidence when you are looking for an honest review of a new game computer or a duo car. These are the people you want to reach when you sell products or services that apply to a similar target group.
Greater brand awareness
With the help of creative content, these influencers are able to promote your products or services and make them known to a large part of your target group. By choosing the right influencer and coming up with the right content together, you are guaranteed to increase brand awareness and ultimately generate more revenue. Now that we know the definition of influencer marketing, it's high time to list the influencer marketing benefits.
When we talk about influencer marketing benefits, we must not lose sight of the fact that it is simply more effective than other marketing strategies. There are, of course, many different marketing options, but these tend to target a very wide audience. This seems effective, but in practice only a small part of this large audience actually feels addressed. Think about a commercial on television. There are commercials that arouse your interest, simply because you have an affinity with a particular service or product. However, there are also commercials that are of little use to you at that moment.
With influencer marketing, it is possible to separate the wheat from the chaff. You look for an influencer who best suits your company. One that has a group of followers with an affinity for your products or services. In this way, you may reach fewer people, but you will reach the people with the greatest chance of success. That is why influencer marketing is generally much more successful.
Available to everyone
Big names usually have a much higher marketing budget. This enables them to apply more expensive marketing strategies. However, thanks to the influencer marketing advantages, the playing field is levelled. Influencer marketing is available to everyone. Both for entrepreneurs with a large and a small budget.
Of course, you'll pay more when you choose a big celebrity, but in general, influencer marketing is a lot more affordable. Especially when you choose everyday people with a large group of followers. This makes influencer marketing available to everyone.
Choose an influencer marketing agency to easily reach the right influencers. Based on your specific wishes and budget, they can find the influencer that fits your company and thus achieve maximum effectiveness.